Go-To-Market (GTM) Strategy

Brad Vetter

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Brad is an Executive and PE Operator specializing in international go-to-market strategies and Direct-to-Consumer (DTC) growth, with extensive experience scaling businesses across Europe and the Americas. Over his 15-year career in ecommerce, he's consistently driven revenue growth and profitability through integrated marketing initiatives—spanning performance marketing, SEO, influencer partnerships, CRM, and AI-driven operations. He has successfully […]

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Mike Genstil

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Mike Genstil is a seasoned entrepreneur and business development leader with deep expertise in enterprise SaaS, revenue operations, and value-based selling. As founder and CEO of ValueCore (formerly VisualizeROI), Mike has helped thousands of sales and marketing professionals globally quantify and communicate measurable operational and financial value through ROI-driven visual tools. Prior to ValueCore, he

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