Mike Genstil
Founder/ CEO
at ValueCore
Mike Genstil is a seasoned entrepreneur and business development leader with deep expertise in
enterprise SaaS, revenue operations, and value-based selling.
As founder and CEO of ValueCore (formerly VisualizeROI), Mike has helped thousands of sales and marketing professionals globally
quantify and communicate measurable operational and financial value through ROI-driven visual tools.
Prior to ValueCore, he led GTM initiatives across organizations including New Relic, Cloudflare, Adobe, Liberty Mutual, Lycos,
and Virsa Systems (acquired by SAP), handling roles in business development, channel sales, strategy consulting, and product management.
Within the Mucker Operating Expert program, Mike brings a masterful blend of strategic thought leadership and hands-on execution.
He advises founders on aligning sales, product, and marketing to build value-based messaging that drives enterprise traction.
Mike’s approach—refined over years of scaling startups and coaching leaders—helps teams win more enterprise deals by
translating features into financial outcomes and resonant value stories.
Content & Articles by Mike Genstil
The 10 Security Gaps That Plague Startups Before Their A Round
A NOTE ON SEVERITY Not every item on this list carries the same level of risk. Some are the kind of finding that stops a deal. Others are serious but...
Community-Led Growth for Startups: Why Most Communities Fail and How to Build One That Actually Works
In our recent Mucker Growth Series session, I invited Sam Jacobs — founder and CEO of Pavilion — to talk about community-led growth: what it actually means, why most communities...
Pricing Models & Monetization Systems for Startup Success
In our recent Mucker Growth Series webinar session, we invited Jeffrey Tjiok and Jack Benson from Simon-Kucher to break down how startups can build pricing into their DNA from day...
Pitch Decks That Actually Raise Money: An Extreme Makeover Guide
Welcome to another recap from our Growth Series webinars, a series of sessions where we go deep into topics that help drive startup growth. In this session, we invited back...
Stop Hiding Behind Your Screen: In-Person Events Are How You Win in 2026
2026 is shaping up to be the year businesses rediscover the power of shaking hands, clinking glasses, and actually meeting their prospects in person. Don’t take my word for it...
Build Alignment Before You Burn Out
Everything Feels Urgent At early-stage companies, everything feels urgent: shipping product, closing customers, raising money. In that environment, planning can feel like a luxury, or even a liability. In my...