Mike Genstil
Founder/ CEO
at ValueCore
Mike Genstil is a seasoned entrepreneur and business development leader with deep expertise in
enterprise SaaS, revenue operations, and value-based selling.
As founder and CEO of ValueCore (formerly VisualizeROI), Mike has helped thousands of sales and marketing professionals globally
quantify and communicate measurable operational and financial value through ROI-driven visual tools.
Prior to ValueCore, he led GTM initiatives across organizations including New Relic, Cloudflare, Adobe, Liberty Mutual, Lycos,
and Virsa Systems (acquired by SAP), handling roles in business development, channel sales, strategy consulting, and product management.
Within the Mucker Operating Expert program, Mike brings a masterful blend of strategic thought leadership and hands-on execution.
He advises founders on aligning sales, product, and marketing to build value-based messaging that drives enterprise traction.
Mike’s approach—refined over years of scaling startups and coaching leaders—helps teams win more enterprise deals by
translating features into financial outcomes and resonant value stories.
Content & Articles by Mike Genstil
Lessons From Building An AI-Native Startup with Octagos Health
In this Mucker Growth Series session, we invited friends from one of our portfolio companies Haley Chute, CPO & CMO, and Harpreet Marwaha, COO & CFO of Octagos Health, to...
How To Craft Your Website Messaging & Positioning as a Startup
In this Mucker Growth Series session, Anthony Pierri, co-founder of FletchPMM, walks through how to craft website messaging and positioning as a startup. FletchPMM is a consultancy that has worked...
2026 New York Tech Week Recap of Mucker Sessions
Mucker Capital went to New York Tech Week to host sessions for founders, operators, and builders thinking through how AI is changing product, growth, and search. Among the sessions were:...
Closing Enterprise Deals in Founder-Led Sales as a Startup
In our recent Mucker Growth Series session, I invited David Mackay, Managing Director at D9Y and one of our operating experts at Mucker, to talk about closing enterprise deals in...
The 10 Security Gaps That Plague Startups Before Their A Round
A NOTE ON SEVERITY Not every item on this list carries the same level of risk. Some are the kind of finding that stops a deal. Others are serious but...
Community-Led Growth for Startups: Why Most Communities Fail and How to Build One That Actually Works
In our recent Mucker Growth Series session, I invited Sam Jacobs — founder and CEO of Pavilion — to talk about community-led growth: what it actually means, why most communities...