Matt Booth

Chief Strategy Officer, Urgent.ly Roadside Assistance

Matt Booth is the Chief Strategy Officer at Urgent.ly Roadside Assistance. Previously, he was CEO of Connectivity, a developer of advanced customer intelligence solutions. Matt has more than 15 years of executive management experience in digital media and marketing, and deep expertise in SaaS solutions, online and mobile search, vertical directories, social networking, small-business advertising and online classifieds. Before Connectivity, Matt served as Chief Strategy Officer for local media research and consulting firm BIA/Kelsey, where he advised clients across the interactive local media marketplace, and covered the latest trends in local, mobile and social search, customer engagement and lead generation. Matt came to BIA/Kelsey from Done Right (a LendingTree business), a local lead generation start-up, where he was cofounder and COO. Previously, Matt held several senior positions at Citysearch, including VP, strategy and planning; VP, product; and VP, media partnerships. Matt participated in numerous activities at Citysearch, including the creation of media partnerships with television and radio stations, the launch of city guides with leading newspapers like the Los Angeles Times, the design and implementation of a national local search product, the creation of the prototype of Citysearch’s performance-based sales model, and acquisitions such as that of Entertainment Publications.

Articles by Matt Booth

How to Build a Customer Support Function for Startups Using AI Tools with Alex Velinov

Delivering high-quality customer support can be one of the most resource-draining parts of a startup. The good news: we’re at a turning point where founders can use AI tools to...

Zero → 100: The Exact Steps We Took to Close Our First 100 Paying Customers

Going from zero customers to 100 in just four months sounds impossible—unless you’re a founder willing to roll up your sleeves and hustle relentlessly. I’m Gaurav Bhattacharya, co-founder of Jeeva.ai,...

Unblocking Startup Growth: Best Practices for Sales Discovery & Qualification with Richard Harris

Startups are in a constant race against time and resources, navigating complex sales environments with lean teams and limited margins for error. In a recent session from the Mucker Growth...

The LinkedIn Playbook: How Startup Founders Can Stand Out & Scale

This LinkedIn Playbook is based on insights from a recent one-time Mucker Growth Session webinar featuring LinkedIn growth experts Alec Paul (Founder of SalesBrand) and Kyle Williams (Founder of Brickstack)....

DeepSeek vs OpenAI: Comparison Breakdown and What It Means For Your Tech Startup With Dan Cleary

In this recent webinar of our Mucker Growth Series, we discussed the evolving AI landscape with Dan Cleary, founder of PromptHub. He provided an in-depth breakdown of DeepSeek vs. OpenAI,...

Building Product Without Knowing Code With Adam New Waterson

In a deep dive into AI-driven product development, Adam New-Waterson, a former CMO turned Chief Product Officer and now solopreneur, shared how non-technical founders can harness the power of AI...