Yidrienne Lai

General Partner, ICONIQ Capital

Yidrienne is currently a General Partner at ICONIQ Capital. She previously served as Vice President at Technology Crossover Ventures. Yidrienne has twelve years of finance and private equity experience. Her primary investment focus is in the internet consumer sector. Yidrienne is actively involved with TCV’s investments in Groupon, HomeAway, Everyday Health, eBags, among others. Prior to TCV, Yidrienne specialized in acquisitions and investments at eBay, Inc. Some of the transactions she was involved with at eBay include Craigslist, Marktplaats, Rent.com, Shopping.com, and a number of European classifieds companies. Yidrienne began her career at Morgan Stanley in the Technology Investment Banking Group. Yidrienne received a B.S. in Industrial Engineering from Stanford University.

Articles by Yidrienne Lai

How Shaun Merritt Vibe-Coded Karrot.ai As A Solo Builder

I recently had the opportunity to chat with Shaun Merritt, cofounder and CTO of Karrot.ai, a LinkedIn ABM tool. Shaun was kind enough to share a comprehensive breakdown of how...

7 Steps to Build a Product That Sells Itself

Learn the 7 steps to product-led growth (PLG) to build a product that sells itself. Drive activation, boost conversions, and scale efficiently with Wes Bush from ProductLed....

The Founder’s Mental Health Playbook: What I Learned After Nearly Burning Out

A hard-won guide to staying mentally healthy while building a startup I founded Stitcher, the podcast platform, in 2007 and ran it for seven years until we sold in 2014....

Answer Engine Optimization (AEO) for Early Stage Companies

In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as...

Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends

Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....

Practical Uses of AI & Automation for Startup Operations

In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...