Vince Thompson

Middleshift Marketing; Former VP Sales at Facebook

At the start of his career Vince Thompson wrote screenplays in Hollywood where he optioned work and wrote for studios including Warner Brothers. Frustrated with the pace of feature film development, he left for a career in television where we quickly rose to lead local sales for the ABC TV station in Santa Barbara. In his sales management role he also helped launch a Fox affiliate in that market. Fascinated with the Internet, he began coursework on Internet technology in 1995 at UCSB, worked on some startup teams and then joined ThirdAge Media in San Francisco in 1998. Later that year he year he joined AOL, pre-Netscape and Time Warner, to lead ad sales in the West. Vince spent 7 years at AOL where he helped launch AOL’s first sales training and leadership organization as AOL’s Vice President of Capability. He finished his AOL career as Regional Vice President of AOL Media Networks where he built AOL’s Los Angeles office into a marketing powerhouse creating advertising and branded entertainment solutions for Automakers, Entertainment Companies and other National Marketers. In the fall of 2005, Vince joined Facebook when the company had less that 25 employees to launch their national sales organization. It was there that Middleshift’s mission began to gain clarity. In the spring of 2006 Middleshift was born with Napster and Break.com as the company’s first clients. The firm has since grown and become a recognized force in the startup market, expanding into consulting and training for major media companies and representing world-class original content. Vince holds an undergraduate degree in Communications from The University of Southern California’s Annenberg School of Communications and a Masters in Business Administration from Pepperdine University’s Graziadio School of Business.

Articles by Vince Thompson

Managing Complex B2B Sales Motions for Startup Founder-Led Sales with Luke Welch

In this Mucker Growth Session, Luke Welch, owner of Luke Welch GTM Consulting and former VP of Global Marketing Solution Sales at Salesforce, focuses on the challenges and best practices...

How to Kickstart Content Marketing at Early-Stage Companies with Dennis Shiao

In this Mucker Growth Session, Dennis Shiao, founder of marketing agency Attention Retention, walks through how to make an impact with content marketing even when you have limited budget and...

How to Improve Your Team’s Performance and Prevent Burnout with Glenn Gow

In this Mucker Growth Session, CEO coach Glenn Gow discusses improving your team’s performance and preventing burnout. PDF of Glenn’s presentation slides Right Now, Things are Hard On any given...

Finance 101 for Early Stage Startup Founders with Debbie Rosler

In this Mucker Growth Session, Debbie Rosler from Burkland dives into the fundamental financial best practices and infrastructure early -stage startups need to put in place. Finance 101: Why Should...

Engineering Customer & Product Feedback Loops with Holden Munson & Sofia Maravich

In this Mucker Growth session, Holden Munson and Sofia Maravich from Rethink Labs, explore how to develop a useful system of collecting customer data and integrating it into your team....

How Startups Can Win More Enterprise Deals Through Value Selling with Mike Genstil

In this Mucker Growth session, Mike Genstil with ValueCore delves into the concept of value selling and its application in enterprise sales.     Delivering value at every touchpoint of...

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