Vince Thompson

Middleshift Marketing; Former VP Sales at Facebook

At the start of his career Vince Thompson wrote screenplays in Hollywood where he optioned work and wrote for studios including Warner Brothers. Frustrated with the pace of feature film development, he left for a career in television where we quickly rose to lead local sales for the ABC TV station in Santa Barbara. In his sales management role he also helped launch a Fox affiliate in that market. Fascinated with the Internet, he began coursework on Internet technology in 1995 at UCSB, worked on some startup teams and then joined ThirdAge Media in San Francisco in 1998. Later that year he year he joined AOL, pre-Netscape and Time Warner, to lead ad sales in the West. Vince spent 7 years at AOL where he helped launch AOL’s first sales training and leadership organization as AOL’s Vice President of Capability. He finished his AOL career as Regional Vice President of AOL Media Networks where he built AOL’s Los Angeles office into a marketing powerhouse creating advertising and branded entertainment solutions for Automakers, Entertainment Companies and other National Marketers. In the fall of 2005, Vince joined Facebook when the company had less that 25 employees to launch their national sales organization. It was there that Middleshift’s mission began to gain clarity. In the spring of 2006 Middleshift was born with Napster and Break.com as the company’s first clients. The firm has since grown and become a recognized force in the startup market, expanding into consulting and training for major media companies and representing world-class original content. Vince holds an undergraduate degree in Communications from The University of Southern California’s Annenberg School of Communications and a Masters in Business Administration from Pepperdine University’s Graziadio School of Business.

Articles by Vince Thompson

Compensation benchmarks and equity insights for early-stage startups

Compensation Benchmarks for Early Stage Startups with Peter Walker

In this Mucker Growth Session, Peter Walker from Carta reviews insights and compensation benchmarks for early stage startups gathered from Carta’s extensive dataset of nearly 50,000 startups. In the evolving...

Legal 101 For Startups with Amanda Busch

In this Mucker Growth Session, Amanda Busch, General Counsel at Mucker, discusses the legal basics founders should consider when building their startup. Link to Slide Content: Mucker Growth Series –...

Buyer Journey Framework – The Secret To B2B Go-To-Market Success

Buyer Journey Framework – The Secret To B2B Go-To-Market Success with Tony Yang

In this Mucker Growth Session, Tony Yang, Head of Growth at Mucker, walks through using a buyer’s journey framework to improve your customer’s experience and your conversion rates. Common Buyer...

Annual Financial Planning Best Practices for Startups with Debbie Rosler

In this Mucker Growth Session, Debbie Rosler from Burkland reviews best practices for building a startup annual financial plan. Objectives of Financial Planning for Startups There are 6 key objectives...

Creative GenAI Applications to Fuel Early Stage Startup Growth with Rosemary Brisco and Bob Mitton

In this Mucker Growth Session, Rosemary Brisco and Bob Mitton, renowned consultants in the AI field, focus on how startups can utilize AI to enhance growth and efficiency across various...

How To Identify Key Product Metrics To Unlock Value For Product-Led Startups with David Jesse

In this Mucker Growth Session, David Jesse, Senior Product Advisor & Coach at Prodify with prior product leadership experience at DoorDash, Groupon, and eBay, focuses on aligning your product metrics...

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