Tony Wootton
CRO
at SensaPay
I’ve been involved with startups and growth companies my entire career, focused on the GTM (“Go To Market”) function, building teams and revenue models that result in exponential growth.
My primary vertical is fintech with expertise in fraud management and payments. Over 25 years, I’ve had four exits, with the latest, Verifi, selling to Visa for north of $500M.
I have experience taking companies from ICP/PMF and a few million in revenue to $100M+ in ARR.
Articles by Tony Wootton
Compensation Benchmarks for Early Stage Startups with Peter Walker
In this Mucker Growth Session, Peter Walker from Carta reviews insights and compensation benchmarks for early stage startups gathered from Carta’s extensive dataset of nearly 50,000 startups. In the evolving...
Legal 101 For Startups with Amanda Busch
In this Mucker Growth Session, Amanda Busch, General Counsel at Mucker, discusses the legal basics founders should consider when building their startup. Link to Slide Content: Mucker Growth Series –...
Buyer Journey Framework – The Secret To B2B Go-To-Market Success with Tony Yang
In this Mucker Growth Session, Tony Yang, Head of Growth at Mucker, walks through using a buyer’s journey framework to improve your customer’s experience and your conversion rates. Common Buyer...
Annual Financial Planning Best Practices for Startups with Debbie Rosler
In this Mucker Growth Session, Debbie Rosler from Burkland reviews best practices for building a startup annual financial plan. Objectives of Financial Planning for Startups There are 6 key objectives...
Creative GenAI Applications to Fuel Early Stage Startup Growth with Rosemary Brisco and Bob Mitton
In this Mucker Growth Session, Rosemary Brisco and Bob Mitton, renowned consultants in the AI field, focus on how startups can utilize AI to enhance growth and efficiency across various...
How To Identify Key Product Metrics To Unlock Value For Product-Led Startups with David Jesse
In this Mucker Growth Session, David Jesse, Senior Product Advisor & Coach at Prodify with prior product leadership experience at DoorDash, Groupon, and eBay, focuses on aligning your product metrics...