Tom Andrus

President

at AXS North America

Tom Andrus is a creative internet leader with a history of marrying innovative technology and consumer behavior to create profitable new businesses. Tom is currently the President of AXS North America, a board member of Rhapsody International Inc, and is advising a handful of small companies. Tom has experience building products and business across a wide number of internet niches, including voice and text communication, hosting, commerce, mobile, social networking, content, classifieds, utilities and music. As an executive at both EarthLink and Fox’s MySpace, Tom identified and created new business opportunities and oversaw the creation and launches of over 100 new products. At MySpace Tom was the Head of Product. He was responsible for the product organization, the mobile business unit, and managed a 9-figure revenue-generating partnership. His group launched new products on a near monthly basis ranging from small changes such as unifying the design to large platform-changing products used by tens of millions of users, including MySpace Music, MySpace Mail, MySpace developer platform, MySpace Local, and many flavors of MySpace Mobile. Prior to joining MySpace, Tom spent eight years at EarthLink where he created the company’s product management team, led business development, and created new products and business units including wireless, cable and value-added services. Previously, he led the Norton Utilities product team at Symantec and was one of the founders of Fitnesoft, a health management software company. He is a graduate of Yale University where he played football and ran track. Perhaps his most unique experience was a yearlong sabbatical backpacking around the world with his wife and four children. Together they explored 31 different countries, volunteered with children in Asia and Europe, bonded with each other, and unexpectedly found themselves guests on The Oprah Winfrey Show.
California
product management

Articles by Tom Andrus

How Shaun Merritt Vibe-Coded Karrot.ai As A Solo Builder

I recently had the opportunity to chat with Shaun Merritt, cofounder and CTO of Karrot.ai, a LinkedIn ABM tool. Shaun was kind enough to share a comprehensive breakdown of how...

7 Steps to Build a Product That Sells Itself

Learn the 7 steps to product-led growth (PLG) to build a product that sells itself. Drive activation, boost conversions, and scale efficiently with Wes Bush from ProductLed....
Balancing self-care and startup pressure as a founder

The Founder’s Mental Health Playbook: What I Learned After Nearly Burning Out

A hard-won guide to staying mentally healthy while building a startup I founded Stitcher, the podcast platform, in 2007 and ran it for seven years until we sold in 2014....

Answer Engine Optimization (AEO) for Early Stage Companies

Answer Engine Optimization (AEO) for Early Stage Companies

In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as...

Startup Guide to AI Visibility Be the Brand ChatGPT Recommends

Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends

Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....

Practical Uses of AI Automation for Startup Operations

Practical Uses of AI & Automation for Startup Operations

In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...

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