Todd Rosenberg

SVP, Business Development and Content Strategy, Universal Music Group

Combining an entrepreneurial approach with business development and operational expertise, Todd has a 20+ year track record of developing and leading successful ventures within entertainment, technology and advertising companies. Todd has grown revenue, audience and brand visibility through partnerships with the world’s largest corporations, agencies and brands including Walmart, IAC, Lucasfilm, Warner Brothers, YouTube, ESPN, BBC, Pixar and Facebook. Todd currently serves as the SVP of Business Development and Content Strategy at the Universal Music Group. Before Universal, Todd served as VP of Business Development and Operations at The Walt Disney Company. As a digital thought leader and executive at The Walt Disney Company, Todd pioneered the company’s content claiming business, creating a multimillion-dollar profit center spanning all Disney’s content divisions. He was promoted in 2016 to oversee the entire Maker Studios Network including partnerships, audience development, platform management and operations. Prior to Disney, Todd spearheaded the development of OpenX’s programmatic advertising exchange. During his time with OpenX, net revenue increased by more than 60x to exceed $100 million, and he transitioned from an operational to a strategic role informing product, sales, legal and marketing. Todd is also active in the Los Angeles start-up community, working with prominent venture funds, accelerators and advising early stage companies. His career began in the music industry as a creative executive for the world’s foremost record labels, discovering and fostering talent, curating film soundtracks and compilations, and licensing music. He is a native Angeleno, with a B.A. from the University of Michigan and an MBA from USC Marshall School of Business.

Articles by Todd Rosenberg

Best Customers, Best Results: Unlocking Retention-Driven B2C Growth with Julius Lai

In this Mucker Growth session, Julius Lai from ArtShare discusses customer retention, which is often overlooked but essential for startups facing growth challenges. The following content will provide practical recaps...

Leveraging a Financial Model for Fundraising Success with Steven Plappert

In this Mucker Growth Session, Steven Plappert, CEO and co-founder of Forecastr, tackles how to use your financial model to the best capacity when fundraising. Your financial model can be...

How to Nail Your Pitch Deck (and Avoid Mistakes Founders Make) with Matt Gore

Have you ever thought of the average attention span per slide when an investor is going through your pitch deck? What kind of pitch deck are investors expecting? Our recent...

How Startups Can Develop a Positioning Strategy To Create a Lasting Brand with Rosabel Tao

In this Mucker Growth session, Rosabel Tao from Fire & Bridge delves into the critical field of startup positioning strategy and its crucial role in shaping enduring brands. Rosabel also...

SaaS Startup Pricing Mistakes (and How to Fix Them) with Kyle Poyar

In this Mucker Growth session, Kyle Poyar from OpenView delves into the critical topic of pricing for SaaS startups, aiming to rectify prevailing mistakes in your pricing strategies. Optimizing SaaS...

The Realities of PR for Startups with Priscilla Vento

In the dynamic realm of PR for startups, understanding the nuances and timings is crucial. Priscilla Vento, the founder and CEO of 30 Miles North PR, a recommended partner, joins...

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