Todd Rosenberg

SVP, Business Development and Content Strategy, Universal Music Group

Combining an entrepreneurial approach with business development and operational expertise, Todd has a 20+ year track record of developing and leading successful ventures within entertainment, technology and advertising companies. Todd has grown revenue, audience and brand visibility through partnerships with the world’s largest corporations, agencies and brands including Walmart, IAC, Lucasfilm, Warner Brothers, YouTube, ESPN, BBC, Pixar and Facebook. Todd currently serves as the SVP of Business Development and Content Strategy at the Universal Music Group. Before Universal, Todd served as VP of Business Development and Operations at The Walt Disney Company. As a digital thought leader and executive at The Walt Disney Company, Todd pioneered the company’s content claiming business, creating a multimillion-dollar profit center spanning all Disney’s content divisions. He was promoted in 2016 to oversee the entire Maker Studios Network including partnerships, audience development, platform management and operations. Prior to Disney, Todd spearheaded the development of OpenX’s programmatic advertising exchange. During his time with OpenX, net revenue increased by more than 60x to exceed $100 million, and he transitioned from an operational to a strategic role informing product, sales, legal and marketing. Todd is also active in the Los Angeles start-up community, working with prominent venture funds, accelerators and advising early stage companies. His career began in the music industry as a creative executive for the world’s foremost record labels, discovering and fostering talent, curating film soundtracks and compilations, and licensing music. He is a native Angeleno, with a B.A. from the University of Michigan and an MBA from USC Marshall School of Business.

Articles by Todd Rosenberg

How Shaun Merritt Vibe-Coded Karrot.ai As A Solo Builder

I recently had the opportunity to chat with Shaun Merritt, cofounder and CTO of Karrot.ai, a LinkedIn ABM tool. Shaun was kind enough to share a comprehensive breakdown of how...

7 Steps to Build a Product That Sells Itself

Learn the 7 steps to product-led growth (PLG) to build a product that sells itself. Drive activation, boost conversions, and scale efficiently with Wes Bush from ProductLed....
Balancing self-care and startup pressure as a founder

The Founder’s Mental Health Playbook: What I Learned After Nearly Burning Out

A hard-won guide to staying mentally healthy while building a startup I founded Stitcher, the podcast platform, in 2007 and ran it for seven years until we sold in 2014....

Answer Engine Optimization (AEO) for Early Stage Companies

Answer Engine Optimization (AEO) for Early Stage Companies

In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as...

Startup Guide to AI Visibility Be the Brand ChatGPT Recommends

Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends

Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....

Practical Uses of AI Automation for Startup Operations

Practical Uses of AI & Automation for Startup Operations

In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...

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