Susan Paley

Former GM & EVP Product Development, Beats by Dre

Susan Paley is a 15+ year veteran in consumer technology and the driving force behind some of the most innovative consumer products and embedded solutions in the audio/digital audio space. In her most recent role, Susan was the first employee and CEO of Beats By Dre, chartered with building the business from the ground up. She successfully guided all aspects of the company’s unparalleled growth from both a strategic and operational aspect, making it the #1 headphone globally and the fastest growing brand in CE. She created “Beats Audio”, a proprietary audio enhancement technology now deployed in millions of mobile phones, automobiles and PCs through licensing partnerships with HTC, Chrysler/Fiat, VW, Hyundai and HP respectively. Susan led the investment deal team that resulted in a 300M+ investment by HTC. She then moved into a General Manager/EVP Product Development role where she was responsible for building and leading engineering and product management teams to create, manage and execute the Beats product portfolio. Paley joined Beats Electronics from Harman International Group where she was responsible for identifying and developing new markets for the global brands across the Harman portfolio. For JBL, she created a new line of lifestyle products linked to a strategic partnership with Quiksilver Inc., one of the largest global youth lifestyle brands driving $40M of annualized growth. Paley was responsible for all aspects of the business from inception through launch including the business plan, product portfolio development, manufacturing, channel distribution strategy, marketing and PR. Currently, Paley is an advisor at Halo Neuroscience and Muzik and a board member at PYPO. Additionally, she operates as a business strategist for early stage ventures and global brands that are focused on building entirely new businesses or creating new opportunities within existing businesses.

Articles by Susan Paley

How to Keep Your Emails Landing in the Inbox with Google’s Updated Spam Policies with Daniel-wise Ojaide

In this Mucker Growth session, Daniel-wise Ojaide from Warmbox.ai delves into the changes to Google and Yahoo’s updated spam policies and how to ensure your emails and outbound campaigns are...

Best Customers, Best Results: Unlocking Retention-Driven B2C Growth with Julius Lai

In this Mucker Growth session, Julius Lai from ArtShare discusses customer retention, which is often overlooked but essential for startups facing growth challenges. The following content will provide practical recaps...

Leveraging a Financial Model for Fundraising Success with Steven Plappert

In this Mucker Growth Session, Steven Plappert, CEO and co-founder of Forecastr, tackles how to use your financial model to the best capacity when fundraising. Your financial model can be...

How to Nail Your Pitch Deck (and Avoid Mistakes Founders Make) with Matt Gore

Have you ever thought of the average attention span per slide when an investor is going through your pitch deck? What kind of pitch deck are investors expecting? Our recent...

How Startups Can Develop a Positioning Strategy To Create a Lasting Brand with Rosabel Tao

In this Mucker Growth session, Rosabel Tao from Fire & Bridge delves into the critical field of startup positioning strategy and its crucial role in shaping enduring brands. Rosabel also...

SaaS Startup Pricing Mistakes (and How to Fix Them) with Kyle Poyar

In this Mucker Growth session, Kyle Poyar from OpenView delves into the critical topic of pricing for SaaS startups, aiming to rectify prevailing mistakes in your pricing strategies. Optimizing SaaS...