Susan Paley

Former GM & EVP Product Development, Beats by Dre

Susan Paley is a 15+ year veteran in consumer technology and the driving force behind some of the most innovative consumer products and embedded solutions in the audio/digital audio space. In her most recent role, Susan was the first employee and CEO of Beats By Dre, chartered with building the business from the ground up. She successfully guided all aspects of the company’s unparalleled growth from both a strategic and operational aspect, making it the #1 headphone globally and the fastest growing brand in CE. She created “Beats Audio”, a proprietary audio enhancement technology now deployed in millions of mobile phones, automobiles and PCs through licensing partnerships with HTC, Chrysler/Fiat, VW, Hyundai and HP respectively. Susan led the investment deal team that resulted in a 300M+ investment by HTC. She then moved into a General Manager/EVP Product Development role where she was responsible for building and leading engineering and product management teams to create, manage and execute the Beats product portfolio. Paley joined Beats Electronics from Harman International Group where she was responsible for identifying and developing new markets for the global brands across the Harman portfolio. For JBL, she created a new line of lifestyle products linked to a strategic partnership with Quiksilver Inc., one of the largest global youth lifestyle brands driving $40M of annualized growth. Paley was responsible for all aspects of the business from inception through launch including the business plan, product portfolio development, manufacturing, channel distribution strategy, marketing and PR. Currently, Paley is an advisor at Halo Neuroscience and Muzik and a board member at PYPO. Additionally, she operates as a business strategist for early stage ventures and global brands that are focused on building entirely new businesses or creating new opportunities within existing businesses.

Articles by Susan Paley

Startup Guide to AI Visibility Be the Brand ChatGPT Recommends

Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends

Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....

Practical Uses of AI Automation for Startup Operations

Practical Uses of AI & Automation for Startup Operations

In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...

New York Tech Week Mucker Sessions Recap

2025 New York Tech Week Recap Of Mucker Sessions

Last week during New York Tech Week 2025, we joined more than 1,000 events hosted by founders, investors, and VCs. This post is a full Mucker recap of the three...

Build a Customer Support Function for Startups Using AI Alex Velinov

How to Build a Customer Support Function for Startups Using AI Tools with Alex Velinov

Delivering high-quality customer support can be one of the most resource-draining parts of a startup. The good news: we’re at a turning point where founders can use AI tools to...

Zero → 100: The Exact Steps We Took to Close Our First 100 Paying Customers

Zero → 100: The Exact Steps We Took to Close Our First 100 Paying Customers

Going from zero customers to 100 in just four months sounds impossible—unless you’re a founder willing to roll up your sleeves and hustle relentlessly. I’m Gaurav Bhattacharya, co-founder of Jeeva.ai,...

Sales Discovery & Qualification for Startups Richard Harris

Unblocking Startup Growth: Best Practices for Sales Discovery & Qualification with Richard Harris

Startups are in a constant race against time and resources, navigating complex sales environments with lean teams and limited margins for error. In a recent session from the Mucker Growth...

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