Susan Paley

Former GM & EVP Product Development, Beats by Dre

Susan Paley is a 15+ year veteran in consumer technology and the driving force behind some of the most innovative consumer products and embedded solutions in the audio/digital audio space. In her most recent role, Susan was the first employee and CEO of Beats By Dre, chartered with building the business from the ground up. She successfully guided all aspects of the company’s unparalleled growth from both a strategic and operational aspect, making it the #1 headphone globally and the fastest growing brand in CE. She created “Beats Audio”, a proprietary audio enhancement technology now deployed in millions of mobile phones, automobiles and PCs through licensing partnerships with HTC, Chrysler/Fiat, VW, Hyundai and HP respectively. Susan led the investment deal team that resulted in a 300M+ investment by HTC. She then moved into a General Manager/EVP Product Development role where she was responsible for building and leading engineering and product management teams to create, manage and execute the Beats product portfolio. Paley joined Beats Electronics from Harman International Group where she was responsible for identifying and developing new markets for the global brands across the Harman portfolio. For JBL, she created a new line of lifestyle products linked to a strategic partnership with Quiksilver Inc., one of the largest global youth lifestyle brands driving $40M of annualized growth. Paley was responsible for all aspects of the business from inception through launch including the business plan, product portfolio development, manufacturing, channel distribution strategy, marketing and PR. Currently, Paley is an advisor at Halo Neuroscience and Muzik and a board member at PYPO. Additionally, she operates as a business strategist for early stage ventures and global brands that are focused on building entirely new businesses or creating new opportunities within existing businesses.

Articles by Susan Paley

Build a Customer Support Function for Startups Using AI Alex Velinov

How to Build a Customer Support Function for Startups Using AI Tools with Alex Velinov

Delivering high-quality customer support can be one of the most resource-draining parts of a startup. The good news: we’re at a turning point where founders can use AI tools to...

Zero → 100: The Exact Steps We Took to Close Our First 100 Paying Customers

Zero → 100: The Exact Steps We Took to Close Our First 100 Paying Customers

Going from zero customers to 100 in just four months sounds impossible—unless you’re a founder willing to roll up your sleeves and hustle relentlessly. I’m Gaurav Bhattacharya, co-founder of Jeeva.ai,...

Sales Discovery & Qualification for Startups Richard Harris

Unblocking Startup Growth: Best Practices for Sales Discovery & Qualification with Richard Harris

Startups are in a constant race against time and resources, navigating complex sales environments with lean teams and limited margins for error. In a recent session from the Mucker Growth...

LinkedIn Playbook for Startups and Founders

The LinkedIn Playbook: How Startup Founders Can Stand Out & Scale

This LinkedIn Playbook is based on insights from a recent one-time Mucker Growth Session webinar featuring LinkedIn growth experts Alec Paul (Founder of SalesBrand) and Kyle Williams (Founder of Brickstack)....

DeepSeek vs OpenAI Comparison Breakdown and What It Means For Your Tech Startup With Dan Cleary

DeepSeek vs OpenAI: Comparison Breakdown and What It Means For Your Tech Startup With Dan Cleary

In this recent webinar of our Mucker Growth Series, we discussed the evolving AI landscape with Dan Cleary, founder of PromptHub. He provided an in-depth breakdown of DeepSeek vs. OpenAI,...

Webinar Building Product Without Using Code - AI-powered product development

Building Product Without Knowing Code With Adam New Waterson

In a deep dive into AI-driven product development, Adam New-Waterson, a former CMO turned Chief Product Officer and now solopreneur, shared how non-technical founders can harness the power of AI...

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