Steven Edwards

President, REthink Development; SVP Lifestyle Development, Ensemble

Steve Edwards is principal and president at REthink Development, a boutique real estate development company, and SVP of Lifestyle Development at Ensemble Investments, a full-service development and real estate company. Steve is responsible for leading highly specialized mixed-use real estate development projects that combine creative placemaking techniques with emerging prop-tech solutions in sustainable ways. From a one-of-a-kind boutique hotel that will break all the molds on Abbot Kinney Blvd in Venice to a set of 6 mixed-use projects with 1200+ units and close to 2 million square feet in the Silicon Valley, Steve is figuring out and building what is next for real estate. By finding, integrating, and optimizing a cadre of prop-tech and climate-tech solutions with innovative placemaking and real estate practices, Steve will build communities and places of the future while helping to foster new technologies and protect the environment along the way. Prior to real estate, Steve was head of product management for a venture-backed Los Angeles digital media start-up and a co-founder of an enterprise software start-up in San Francisco. Mucker’s entrepreneurs, technologists, and start-ups are welcome to talk to Steve to see how their prop-tech or climate-tech ideas/solutions might be deployed in the built environment. He is also available to talk about general commercial real estate needs for portfolio companies as well.

Articles by Steven Edwards

How Shaun Merritt Vibe-Coded Karrot.ai As A Solo Builder

I recently had the opportunity to chat with Shaun Merritt, cofounder and CTO of Karrot.ai, a LinkedIn ABM tool. Shaun was kind enough to share a comprehensive breakdown of how...

7 Steps to Build a Product That Sells Itself

Learn the 7 steps to product-led growth (PLG) to build a product that sells itself. Drive activation, boost conversions, and scale efficiently with Wes Bush from ProductLed....

The Founder’s Mental Health Playbook: What I Learned After Nearly Burning Out

A hard-won guide to staying mentally healthy while building a startup I founded Stitcher, the podcast platform, in 2007 and ran it for seven years until we sold in 2014....

Answer Engine Optimization (AEO) for Early Stage Companies

In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as...

Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends

Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....

Practical Uses of AI & Automation for Startup Operations

In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...