Steve Anderson

Founder

at Baseline Ventures

Steve founded Baseline Ventures, an early stage seed investment firm in 2006, bringing his diverse experience from eBay, Microsoft, Kleiner Perkins, Starbucks and Digital Equipment Corporation. Founded to address the gap between individual investors and institutional venture capitalists in order to help entrepreneurs build and grow their ideas into companies, Baseline has invested in more than 40 companies since its inception and helped more than a dozen entrepreneurs achieve success. Baseline is proud to be a seed investor and is associated with promising software and web companies including Twitter, Instagram, Formspring, Heroku (acquired by Saleforce.com), Aardvark and DocVerse (both acquired by Google), CoTweet (acquired by ExactTarget), GeoAPI (acquired by Twitter), Rupture (acquired by EA), Sendori (acquired by Ask.com), Parakey (acquired by Facebook), and Yardbarker (acquired by FoxSports).

California

venture capital

Articles by Steve Anderson

Best Customers, Best Results: Unlocking Retention-Driven B2C Growth with Julius Lai

In this Mucker Growth session, Julius Lai from ArtShare discusses customer retention, which is often overlooked but essential for startups facing growth challenges. The following content will provide practical recaps...

Leveraging a Financial Model for Fundraising Success with Steven Plappert

In this Mucker Growth Session, Steven Plappert, CEO and co-founder of Forecastr, tackles how to use your financial model to the best capacity when fundraising. Your financial model can be...

How to Nail Your Pitch Deck (and Avoid Mistakes Founders Make) with Matt Gore

Have you ever thought of the average attention span per slide when an investor is going through your pitch deck? What kind of pitch deck are investors expecting? Our recent...

How Startups Can Develop a Positioning Strategy To Create a Lasting Brand with Rosabel Tao

In this Mucker Growth session, Rosabel Tao from Fire & Bridge delves into the critical field of startup positioning strategy and its crucial role in shaping enduring brands. Rosabel also...

SaaS Startup Pricing Mistakes (and How to Fix Them) with Kyle Poyar

In this Mucker Growth session, Kyle Poyar from OpenView delves into the critical topic of pricing for SaaS startups, aiming to rectify prevailing mistakes in your pricing strategies. Optimizing SaaS...

The Realities of PR for Startups with Priscilla Vento

In the dynamic realm of PR for startups, understanding the nuances and timings is crucial. Priscilla Vento, the founder and CEO of 30 Miles North PR, a recommended partner, joins...