Steve Anderson

Founder

at Baseline Ventures

Steve founded Baseline Ventures, an early stage seed investment firm in 2006, bringing his diverse experience from eBay, Microsoft, Kleiner Perkins, Starbucks and Digital Equipment Corporation. Founded to address the gap between individual investors and institutional venture capitalists in order to help entrepreneurs build and grow their ideas into companies, Baseline has invested in more than 40 companies since its inception and helped more than a dozen entrepreneurs achieve success. Baseline is proud to be a seed investor and is associated with promising software and web companies including Twitter, Instagram, Formspring, Heroku (acquired by Saleforce.com), Aardvark and DocVerse (both acquired by Google), CoTweet (acquired by ExactTarget), GeoAPI (acquired by Twitter), Rupture (acquired by EA), Sendori (acquired by Ask.com), Parakey (acquired by Facebook), and Yardbarker (acquired by FoxSports).

California

venture capital

Articles by Steve Anderson

Building Product Without Knowing Code With Adam New Waterson

In a deep dive into AI-driven product development, Adam New-Waterson, a former CMO turned Chief Product Officer and now solopreneur, shared how non-technical founders can harness the power of AI...

How To Build An Automated Sales Outreach Engine For Startups with ColdIQ

Many B2B startups (and even larger organizations) are unable to be successful with their outbound sales strategy because they take a lazy, “batch-and-blast” approach. In a recent Mucker Growth Series...

Navigating the AI Sales Tools Landscape To Grow Your Startup With Blue Bowen

We had the privilege of hosting, Eugene “Blue” Bowen, Research Principal from G2, one of the leading software marketplaces and review sites that cover a broad range of B2B solutions....

Compensation Benchmarks for Early Stage Startups with Peter Walker

In this Mucker Growth Session, Peter Walker from Carta reviews insights and compensation benchmarks for early stage startups gathered from Carta’s extensive dataset of nearly 50,000 startups. In the evolving...

Legal 101 For Startups with Amanda Busch

In this Mucker Growth Session, Amanda Busch, General Counsel at Mucker, discusses the legal basics founders should consider when building their startup. Link to Slide Content: Mucker Growth Series –...

Buyer Journey Framework – The Secret To B2B Go-To-Market Success with Tony Yang

In this Mucker Growth Session, Tony Yang, Head of Growth at Mucker, walks through using a buyer’s journey framework to improve your customer’s experience and your conversion rates. Common Buyer...