Seth Cohen

Partner, Quonundrums

Seth Cohen is a Senior Partner at Q8 Research, LLC. He also serves as a co-owner of Quonundrums, a boutique market research firm. Seth Cohen was most recently the Vice President of International at Spot Runner, a media agency based in Los Angeles, where he led Spot Runner’s international expansion efforts. Previously, Mr. Cohen was the Vice President of Marketing for Spot Runner, and oversaw PR, brand, product marketing and research. Before helping launch Spot Runner in early 2005, he founded and led eBay’s Consumer Insights team. His team was responsible for all primary research for eBay and PayPal, including advertising testing, segmentation, brand tracking, and customer satisfaction measurement. He has also held research positions with Excite@Home, Charles Schwab and Visa. Mr. Cohen has an MBA from Santa Clara University and a BA in Economics from the University of California, Santa Cruz.

Content & Articles by Seth Cohen

2026 SF Tech Week Day 2: Recap of Mucker Sessions

Day 2 of our SF Tech Week programming ran out of Pilot’s office and covered two things founders tend to put off: the deck you need to raise, and the...

2026 SF Tech Week Day 1: Recap of Mucker Sessions

Mucker Capital hosted two days of programming during SF Tech Week, with two sessions each day. Day 1 covered a live vibe-coding session where four builders attacked the same product...

Most Startup Content Is Invisible: Here’s How to Fix It

In this Mucker Growth Series session, we invited Irina Maltseva, founder of Seen, to share how early-stage B2B SaaS companies get found on Google and inside LLMs. She has spent...

Setting Up A Founder-Led Organic LinkedIn Content Machine With Claude

In this Mucker Growth Series session, we invited Jonathan Martinez, founder and CEO of GrowthPair, to share how founder-led LinkedIn content took his startup from zero to $1M in annual...

Lessons From Building An AI-Native Startup with Octagos

In this Mucker Growth Series session, we invited friends from one of our portfolio companies Haley Chute, CPO & CMO, and Harpreet Marwaha, COO & CFO of Octagos, to share...

How To Craft Your Website Messaging & Positioning as a Startup

In this Mucker Growth Series session, Anthony Pierri, co-founder of FletchPMM, walks through how to craft website messaging and positioning as a startup. FletchPMM is a consultancy that has worked...

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