Seth Baum
Owner
at Soundview Group Marketing
With a 20+ year background in SaaS Marketing (including being the first CMO of ServiceTitan), performance marketing, growth hacking, digital strategy, content creation, brand storytelling, and D2C/E-commerce, Seth Baum helps Vertical SaaS firms, D2C companies, and companies who focus on SMBs as their client base grow their business via: Performance Marketing, Branding/Messaging, E-Commerce, Paid Social, and Customer Acquisition/Retention.
Seth works especially well with founders needing to create/refine their initial messaging and product positioning, and figure out their GTM strategy.
Articles by Seth Baum
Build Alignment Before You Burn Out
Everything Feels Urgent At early-stage companies, everything feels urgent: shipping product, closing customers, raising money. In that environment, planning can feel like a luxury, or even a liability. In my...
How To Use Reddit To Scale Organic Growth For Your Startup
In this Mucker Growth Series session, Colin Belyea, founder of Karmic and an expert in Reddit organic growth, breaks down how Reddit has become one of the most influential discovery...
Sales Comp Kick Start: Keys to Getting It Right as You Begin to Build Your Sales Team
Webinar Recap featuring Donya Rose, Managing Principal from The Cygnal Group Sales compensation is one of the most critical aspects of building a successful sales organization. Many early-stage founders stumble...
Austin Tech Week 2025 Recap
Mucker Capital hosted two powerful days of programming during Austin Tech Week, bringing together founders, operators, and growth leaders to share real-world insights from the startup trenches. Across four sessions,...
LA Tech Week 2025 Day 3 Recap: AI Search – Wednesday Oct 15
After two packed days exploring AI startup building and go-to-market growth, Day 3 of LA Tech Week shifted focus to the evolving world of AI Search, how new AI technologies...
LA Tech Week 2025 Day 2 Recap: Startup Growth – Tuesday Oct 14
After a packed AI Building Day, we continued LA Tech Week with Startup Growth Day, a full schedule of sessions focused on go-to-market strategy, founder journeys, and scaling startups in...