Scott Gladstone
Applebee's VP, Strategy, Business Analytics & Consumer Insights
Scott is Vice President of Strategy, Business Analytics & Consumer Insights at Applebee’s. In this role, he is responsible for a series of strategic growth initiatives across the brand. These include ensuring that we are guest-driven across all of our initiatives through guest insights and analytics, driving the growth of our off-premise channels (To Go, Catering and Delivery – third-party partners and Applebee’s Delivery), and strengthening the franchisee portfolio through market evolution and restaurant development.
Prior to joining Applebee’s in 2016, Scott was a Project Leader at The Boston Consulting Group, leading strategy and operations projects across a variety of industries and topics. His experience included efforts focused on brand transformation, marketing optimization, growth strategy and consumer insights.
Scott received his undergraduate degree from Emory University and his M.B.A. from UCLA Anderson School of Management.
Scott and his wife Sienna live in Los Angeles with their son, Weston.
Content & Articles by Scott Gladstone
Setting Up A Founder-Led Organic LinkedIn Content Machine With Claude
In this Mucker Growth Series session, we invited Jonathan Martinez, founder and CEO of GrowthPair, to share how founder-led LinkedIn content took his startup from zero to $1M in annual...
Lessons From Building An AI-Native Startup with Octagos
In this Mucker Growth Series session, we invited friends from one of our portfolio companies Haley Chute, CPO & CMO, and Harpreet Marwaha, COO & CFO of Octagos, to share...
How To Craft Your Website Messaging & Positioning as a Startup
In this Mucker Growth Series session, Anthony Pierri, co-founder of FletchPMM, walks through how to craft website messaging and positioning as a startup. FletchPMM is a consultancy that has worked...
2026 New York Tech Week Recap of Mucker Sessions
Mucker Capital went to New York Tech Week to host sessions for founders, operators, and builders thinking through how AI is changing product, growth, and search. Among the sessions were:...
Closing Enterprise Deals in Founder-Led Sales as a Startup
In our recent Mucker Growth Series session, I invited David Mackay, Managing Director at D9Y and one of our operating experts at Mucker, to talk about closing enterprise deals in...
The 10 Security Gaps That Plague Startups Before Their A Round
A NOTE ON SEVERITY Not every item on this list carries the same level of risk. Some are the kind of finding that stops a deal. Others are serious but...