Sanjay Sharma

Founder and CEO, Marginal Mediaworks

Sanjay is the Founder and CEO of Marginal Mediaworks. Before Marginal, he was the President and Chief Operating Officer of All Def Digital. Previously, he oversaw strategy, business development, legal affairs, and PR/corporate communications for Machinima, Inc., the world’s largest online video brand for gamers, with over 90m unique monthly viewers. A seasoned internet/media executive, Sharma came to Machinima from TV advertising technology startup, Spot Runner, where he was an early employee and the first senior member of the company’s Business Development and Revenue teams. Prior to Spot Runner, Sharma was an attorney in business and legal affairs at Warner Bros. Pictures. He began his career clerking on the US Court of Appeals for the Ninth Circuit, and then practicing IP, technology, and antitrust law with the international law firm Heller, Ehrman, White & McAuliffe. Sharma graduated from Columbia University, Summa Cum Laude and Phi Beta Kappa, with a B.A. in History and a focus in Film. He earned his JD with distinction from Stanford Law School.

Articles by Sanjay Sharma

How Shaun Merritt Vibe-Coded Karrot.ai As A Solo Builder

I recently had the opportunity to chat with Shaun Merritt, cofounder and CTO of Karrot.ai, a LinkedIn ABM tool. Shaun was kind enough to share a comprehensive breakdown of how...

7 Steps to Build a Product That Sells Itself

Learn the 7 steps to product-led growth (PLG) to build a product that sells itself. Drive activation, boost conversions, and scale efficiently with Wes Bush from ProductLed....

The Founder’s Mental Health Playbook: What I Learned After Nearly Burning Out

A hard-won guide to staying mentally healthy while building a startup I founded Stitcher, the podcast platform, in 2007 and ran it for seven years until we sold in 2014....

Answer Engine Optimization (AEO) for Early Stage Companies

In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as...

Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends

Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....

Practical Uses of AI & Automation for Startup Operations

In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...