Sandy Grushow

CEO, Phase 2 Media

Sandy Grushow is one of a rare breed of senior entertainment executives who has successfully married his vast experience in traditional media with the explosive world of digital media and technology. Grushow achieved creative, financial, and strategic leadership success as chairman of Fox’s broadcast network and television studio, where his tenure saw the debut of the “American Idol” juggernaut along with major hits such as “24,” ”House,” ”Malcolm in the Middle,” and “The OC.” Today, Grushow is the CEO of Phase 2 Media, a company comprised of both a strategic advisory practice and a television and digital production division. As CEO, Grushow applies his 25 years of experience running two entertainment businesses with revenues in excess of a billion dollars to guide Phase 2 Media in serving its clients’ strategic business needs, as well as in developing world-class entertainment programming. Phase 2 Media’s advisory practice works primarily with early stage companies in the digital media and technology spaces, including OTT content providers, data and analytics platforms,mobile and PC-based videogames, e-commerce, ad tech, and digital content production. Companies currently engaged with Phase 2 Media’s advisory practice include Shareability,FanBread,BoxFish,DramaFever, Qello, 3BlackDot, Nix Hydra Games, Tradesy, Cinema6, Vertical Mass, Pathmatics,GoWatchit, Yottio, Two Bit Circus, Card.com, ProductionBeast, Cupcake Digital, SongLily and Tubi-TV. Phase 2 Media’s television and digital production division, which taps Grushow’s keen understanding of content creation and storytelling, has a number of series in active development. Grushow currently serves as a board member for The Weather Company, the parent company of The Weather Channel and Weather.com.

Articles by Sandy Grushow

How to Keep Your Emails Landing in the Inbox with Google’s Updated Spam Policies with Daniel-wise Ojaide

In this Mucker Growth session, Daniel-wise Ojaide from Warmbox.ai delves into the changes to Google and Yahoo’s updated spam policies and how to ensure your emails and outbound campaigns are...

Best Customers, Best Results: Unlocking Retention-Driven B2C Growth with Julius Lai

In this Mucker Growth session, Julius Lai from ArtShare discusses customer retention, which is often overlooked but essential for startups facing growth challenges. The following content will provide practical recaps...

Leveraging a Financial Model for Fundraising Success with Steven Plappert

In this Mucker Growth Session, Steven Plappert, CEO and co-founder of Forecastr, tackles how to use your financial model to the best capacity when fundraising. Your financial model can be...

How to Nail Your Pitch Deck (and Avoid Mistakes Founders Make) with Matt Gore

Have you ever thought of the average attention span per slide when an investor is going through your pitch deck? What kind of pitch deck are investors expecting? Our recent...

How Startups Can Develop a Positioning Strategy To Create a Lasting Brand with Rosabel Tao

In this Mucker Growth session, Rosabel Tao from Fire & Bridge delves into the critical field of startup positioning strategy and its crucial role in shaping enduring brands. Rosabel also...

SaaS Startup Pricing Mistakes (and How to Fix Them) with Kyle Poyar

In this Mucker Growth session, Kyle Poyar from OpenView delves into the critical topic of pricing for SaaS startups, aiming to rectify prevailing mistakes in your pricing strategies. Optimizing SaaS...

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