Sandy Grushow

CEO, Phase 2 Media

Sandy Grushow is one of a rare breed of senior entertainment executives who has successfully married his vast experience in traditional media with the explosive world of digital media and technology. Grushow achieved creative, financial, and strategic leadership success as chairman of Fox’s broadcast network and television studio, where his tenure saw the debut of the “American Idol” juggernaut along with major hits such as “24,” ”House,” ”Malcolm in the Middle,” and “The OC.” Today, Grushow is the CEO of Phase 2 Media, a company comprised of both a strategic advisory practice and a television and digital production division. As CEO, Grushow applies his 25 years of experience running two entertainment businesses with revenues in excess of a billion dollars to guide Phase 2 Media in serving its clients’ strategic business needs, as well as in developing world-class entertainment programming. Phase 2 Media’s advisory practice works primarily with early stage companies in the digital media and technology spaces, including OTT content providers, data and analytics platforms,mobile and PC-based videogames, e-commerce, ad tech, and digital content production. Companies currently engaged with Phase 2 Media’s advisory practice include Shareability,FanBread,BoxFish,DramaFever, Qello, 3BlackDot, Nix Hydra Games, Tradesy, Cinema6, Vertical Mass, Pathmatics,GoWatchit, Yottio, Two Bit Circus, Card.com, ProductionBeast, Cupcake Digital, SongLily and Tubi-TV. Phase 2 Media’s television and digital production division, which taps Grushow’s keen understanding of content creation and storytelling, has a number of series in active development. Grushow currently serves as a board member for The Weather Company, the parent company of The Weather Channel and Weather.com.

Articles by Sandy Grushow

Managing Complex B2B Sales Motions for Startup Founder-Led Sales with Luke Welch

In this Mucker Growth Session, Luke Welch, owner of Luke Welch GTM Consulting and former VP of Global Marketing Solution Sales at Salesforce, focuses on the challenges and best practices...

How to Kickstart Content Marketing at Early-Stage Companies with Dennis Shiao

In this Mucker Growth Session, Dennis Shiao, founder of marketing agency Attention Retention, walks through how to make an impact with content marketing even when you have limited budget and...

How to Improve Your Team’s Performance and Prevent Burnout with Glenn Gow

In this Mucker Growth Session, CEO coach Glenn Gow discusses improving your team’s performance and preventing burnout. PDF of Glenn’s presentation slides Right Now, Things are Hard On any given...

Finance 101 for Early Stage Startup Founders with Debbie Rosler

In this Mucker Growth Session, Debbie Rosler from Burkland dives into the fundamental financial best practices and infrastructure early -stage startups need to put in place. Finance 101: Why Should...

Engineering Customer & Product Feedback Loops with Holden Munson & Sofia Maravich

In this Mucker Growth session, Holden Munson and Sofia Maravich from Rethink Labs, explore how to develop a useful system of collecting customer data and integrating it into your team....

How Startups Can Win More Enterprise Deals Through Value Selling with Mike Genstil

In this Mucker Growth session, Mike Genstil with ValueCore delves into the concept of value selling and its application in enterprise sales.     Delivering value at every touchpoint of...

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