Sandy Grushow

CEO, Phase 2 Media

Sandy Grushow is one of a rare breed of senior entertainment executives who has successfully married his vast experience in traditional media with the explosive world of digital media and technology. Grushow achieved creative, financial, and strategic leadership success as chairman of Fox’s broadcast network and television studio, where his tenure saw the debut of the “American Idol” juggernaut along with major hits such as “24,” ”House,” ”Malcolm in the Middle,” and “The OC.” Today, Grushow is the CEO of Phase 2 Media, a company comprised of both a strategic advisory practice and a television and digital production division. As CEO, Grushow applies his 25 years of experience running two entertainment businesses with revenues in excess of a billion dollars to guide Phase 2 Media in serving its clients’ strategic business needs, as well as in developing world-class entertainment programming. Phase 2 Media’s advisory practice works primarily with early stage companies in the digital media and technology spaces, including OTT content providers, data and analytics platforms,mobile and PC-based videogames, e-commerce, ad tech, and digital content production. Companies currently engaged with Phase 2 Media’s advisory practice include Shareability,FanBread,BoxFish,DramaFever, Qello, 3BlackDot, Nix Hydra Games, Tradesy, Cinema6, Vertical Mass, Pathmatics,GoWatchit, Yottio, Two Bit Circus, Card.com, ProductionBeast, Cupcake Digital, SongLily and Tubi-TV. Phase 2 Media’s television and digital production division, which taps Grushow’s keen understanding of content creation and storytelling, has a number of series in active development. Grushow currently serves as a board member for The Weather Company, the parent company of The Weather Channel and Weather.com.

Articles by Sandy Grushow

Compensation benchmarks and equity insights for early-stage startups

Compensation Benchmarks for Early Stage Startups with Peter Walker

In this Mucker Growth Session, Peter Walker from Carta reviews insights and compensation benchmarks for early stage startups gathered from Carta’s extensive dataset of nearly 50,000 startups. In the evolving...

Legal 101 For Startups with Amanda Busch

In this Mucker Growth Session, Amanda Busch, General Counsel at Mucker, discusses the legal basics founders should consider when building their startup. Link to Slide Content: Mucker Growth Series –...

Buyer Journey Framework – The Secret To B2B Go-To-Market Success

Buyer Journey Framework – The Secret To B2B Go-To-Market Success with Tony Yang

In this Mucker Growth Session, Tony Yang, Head of Growth at Mucker, walks through using a buyer’s journey framework to improve your customer’s experience and your conversion rates. Common Buyer...

Annual Financial Planning Best Practices for Startups with Debbie Rosler

In this Mucker Growth Session, Debbie Rosler from Burkland reviews best practices for building a startup annual financial plan. Objectives of Financial Planning for Startups There are 6 key objectives...

Creative GenAI Applications to Fuel Early Stage Startup Growth with Rosemary Brisco and Bob Mitton

In this Mucker Growth Session, Rosemary Brisco and Bob Mitton, renowned consultants in the AI field, focus on how startups can utilize AI to enhance growth and efficiency across various...

How To Identify Key Product Metrics To Unlock Value For Product-Led Startups with David Jesse

In this Mucker Growth Session, David Jesse, Senior Product Advisor & Coach at Prodify with prior product leadership experience at DoorDash, Groupon, and eBay, focuses on aligning your product metrics...

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