Sandy Grushow

CEO, Phase 2 Media

Sandy Grushow is one of a rare breed of senior entertainment executives who has successfully married his vast experience in traditional media with the explosive world of digital media and technology. Grushow achieved creative, financial, and strategic leadership success as chairman of Fox’s broadcast network and television studio, where his tenure saw the debut of the “American Idol” juggernaut along with major hits such as “24,” ”House,” ”Malcolm in the Middle,” and “The OC.”

Today, Grushow is the CEO of Phase 2 Media, a company comprised of both a strategic advisory practice and a television and digital production division. As CEO, Grushow applies his 25 years of experience running two entertainment businesses with revenues in excess of a billion dollars to guide Phase 2 Media in serving its clients’ strategic business needs, as well as in developing world-class entertainment programming.

Phase 2 Media’s advisory practice works primarily with early stage companies in the digital media and technology spaces, including OTT content providers, data and analytics platforms,mobile and PC-based videogames, e-commerce, ad tech, and digital content production. Companies currently engaged with Phase 2 Media’s advisory practice include Shareability,FanBread,BoxFish,DramaFever, Qello, 3BlackDot, Nix Hydra Games, Tradesy, Cinema6, Vertical Mass, Pathmatics,GoWatchit, Yottio, Two Bit Circus, Card.com, ProductionBeast, Cupcake Digital, SongLily and Tubi-TV. Phase 2 Media’s television and digital production division, which taps Grushow’s keen understanding of content creation and storytelling, has a number of series in active development.

Grushow currently serves as a board member for The Weather Company, the parent company of The Weather Channel and Weather.com.

Content & Articles by Sandy Grushow

Setting Up A Founder-Led Organic LinkedIn Content Machine With Claude

In this Mucker Growth Series session, we invited Jonathan Martinez, founder and CEO of GrowthPair, to share how founder-led LinkedIn content took his startup from zero to $1M in annual...

Lessons From Building An AI-Native Startup with Octagos

In this Mucker Growth Series session, we invited friends from one of our portfolio companies Haley Chute, CPO & CMO, and Harpreet Marwaha, COO & CFO of Octagos, to share...

How To Craft Your Website Messaging & Positioning as a Startup

In this Mucker Growth Series session, Anthony Pierri, co-founder of FletchPMM, walks through how to craft website messaging and positioning as a startup. FletchPMM is a consultancy that has worked...

2026 New York Tech Week Recap of Mucker Sessions

Mucker Capital went to New York Tech Week to host sessions for founders, operators, and builders thinking through how AI is changing product, growth, and search. Among the sessions were:...

Closing Enterprise Deals in Founder-Led Sales as a Startup

In our recent Mucker Growth Series session, I invited David Mackay, Managing Director at D9Y and one of our operating experts at Mucker, to talk about closing enterprise deals in...

The 10 Security Gaps That Plague Startups Before Their A Round

A NOTE ON SEVERITY Not every item on this list carries the same level of risk. Some are the kind of finding that stops a deal. Others are serious but...

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