Sandy Grushow

CEO, Phase 2 Media

Sandy Grushow is one of a rare breed of senior entertainment executives who has successfully married his vast experience in traditional media with the explosive world of digital media and technology. Grushow achieved creative, financial, and strategic leadership success as chairman of Fox’s broadcast network and television studio, where his tenure saw the debut of the “American Idol” juggernaut along with major hits such as “24,” ”House,” ”Malcolm in the Middle,” and “The OC.” Today, Grushow is the CEO of Phase 2 Media, a company comprised of both a strategic advisory practice and a television and digital production division. As CEO, Grushow applies his 25 years of experience running two entertainment businesses with revenues in excess of a billion dollars to guide Phase 2 Media in serving its clients’ strategic business needs, as well as in developing world-class entertainment programming. Phase 2 Media’s advisory practice works primarily with early stage companies in the digital media and technology spaces, including OTT content providers, data and analytics platforms,mobile and PC-based videogames, e-commerce, ad tech, and digital content production. Companies currently engaged with Phase 2 Media’s advisory practice include Shareability,FanBread,BoxFish,DramaFever, Qello, 3BlackDot, Nix Hydra Games, Tradesy, Cinema6, Vertical Mass, Pathmatics,GoWatchit, Yottio, Two Bit Circus, Card.com, ProductionBeast, Cupcake Digital, SongLily and Tubi-TV. Phase 2 Media’s television and digital production division, which taps Grushow’s keen understanding of content creation and storytelling, has a number of series in active development. Grushow currently serves as a board member for The Weather Company, the parent company of The Weather Channel and Weather.com.

Articles by Sandy Grushow

Balancing self-care and startup pressure as a founder

The Founder’s Mental Health Playbook: What I Learned After Nearly Burning Out

A hard-won guide to staying mentally healthy while building a startup I founded Stitcher, the podcast platform, in 2007 and ran it for seven years until we sold in 2014....

Answer Engine Optimization (AEO) for Early Stage Companies

Answer Engine Optimization (AEO) for Early Stage Companies

In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as...

Startup Guide to AI Visibility Be the Brand ChatGPT Recommends

Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends

Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....

Practical Uses of AI Automation for Startup Operations

Practical Uses of AI & Automation for Startup Operations

In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...

New York Tech Week Mucker Sessions Recap

2025 New York Tech Week Recap Of Mucker Sessions

Last week during New York Tech Week 2025, we joined more than 1,000 events hosted by founders, investors, and VCs. This post is a full Mucker recap of the three...

Build a Customer Support Function for Startups Using AI Alex Velinov

How to Build a Customer Support Function for Startups Using AI Tools with Alex Velinov

Delivering high-quality customer support can be one of the most resource-draining parts of a startup. The good news: we’re at a turning point where founders can use AI tools to...

Scroll to Top