Ryan Spoon

SVP, Digital and Social Content, ESPN

Ryan Spoon is currently the Senior Vice President of Digital and Social Content at ESPN. He was previously named Senior Vice President of Product Development in July 2012. In this role, he is responsible for digital product development across all screens, including ESPN.com, ESPN Mobile, WatchESPN, ESPN3, Fantasy, and Social Media. Prior to ESPN, Spoon was a venture capitalist at Polaris Venture Partners and specialized in early-stage consumer internet, social media and e-commerce investments. At Polaris, Spoon was a director or observer at companies like WordPress, ShoeDazzle, LOLapps, ReadyForZero, Wantful, Formspring, Offline Labs, and Movity (acquired by Trulia). Additionally, Spoon was responsible for leading Dogpatch Labs, an early-stage incubator that was home to companies like Instagram, TaskRabbit, TurnTable.fm, LOLapps, Recurly and Shareaholic. Previously, Spoon served as Vice President, Marketing and Business Development for Widgetbox (now Flite) – a platform for brands and publishers to create dynamic, shareable ad units. Prior to that, Spoon spent 2003-2007 at eBay Inc focused on internet marketing, user acquisition and social products – most recently, he launched and managed eBay’s US Classifieds business. As a collegiate swimmer for Duke University, Spoon founded beRecruited, an online recruiting platform for high school student-athletes and colleges coaches and universities. beRecruited was acquired in 2007 by RVS Ventures.

Content & Articles by Ryan Spoon

The 10 Security Gaps That Plague Startups Before Their A Round

A NOTE ON SEVERITY Not every item on this list carries the same level of risk. Some are the kind of finding that stops a deal. Others are serious but...

Community-Led Growth for Startups: Why Most Communities Fail and How to Build One That Actually Works

In our recent Mucker Growth Series session, I invited Sam Jacobs — founder and CEO of Pavilion — to talk about community-led growth: what it actually means, why most communities...

Pricing Models & Monetization Systems for Startup Success

In our recent Mucker Growth Series webinar session, we invited Jeffrey Tjiok and Jack Benson from Simon-Kucher to break down how startups can build pricing into their DNA from day...

Pitch Decks That Actually Raise Money: An Extreme Makeover Guide

Welcome to another recap from our Growth Series webinars, a series of sessions where we go deep into topics that help drive startup growth. In this session, we invited back...

Stop Hiding Behind Your Screen: In-Person Events Are How You Win in 2026

2026 is shaping up to be the year businesses rediscover the power of shaking hands, clinking glasses, and actually meeting their prospects in person. Don’t take my word for it...

Build Alignment Before You Burn Out

Everything Feels Urgent At early-stage companies, everything feels urgent: shipping product, closing customers, raising money. In that environment, planning can feel like a luxury, or even a liability. In my...

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