Ryan Spoon

SVP, Digital and Social Content, ESPN

Ryan Spoon is currently the Senior Vice President of Digital and Social Content at ESPN. He was previously named Senior Vice President of Product Development in July 2012. In this role, he is responsible for digital product development across all screens, including ESPN.com, ESPN Mobile, WatchESPN, ESPN3, Fantasy, and Social Media. Prior to ESPN, Spoon was a venture capitalist at Polaris Venture Partners and specialized in early-stage consumer internet, social media and e-commerce investments. At Polaris, Spoon was a director or observer at companies like WordPress, ShoeDazzle, LOLapps, ReadyForZero, Wantful, Formspring, Offline Labs, and Movity (acquired by Trulia). Additionally, Spoon was responsible for leading Dogpatch Labs, an early-stage incubator that was home to companies like Instagram, TaskRabbit, TurnTable.fm, LOLapps, Recurly and Shareaholic. Previously, Spoon served as Vice President, Marketing and Business Development for Widgetbox (now Flite) – a platform for brands and publishers to create dynamic, shareable ad units. Prior to that, Spoon spent 2003-2007 at eBay Inc focused on internet marketing, user acquisition and social products – most recently, he launched and managed eBay’s US Classifieds business. As a collegiate swimmer for Duke University, Spoon founded beRecruited, an online recruiting platform for high school student-athletes and colleges coaches and universities. beRecruited was acquired in 2007 by RVS Ventures.

Articles by Ryan Spoon

How Shaun Merritt Vibe-Coded Karrot.ai As A Solo Builder

I recently had the opportunity to chat with Shaun Merritt, cofounder and CTO of Karrot.ai, a LinkedIn ABM tool. Shaun was kind enough to share a comprehensive breakdown of how...

7 Steps to Build a Product That Sells Itself

Learn the 7 steps to product-led growth (PLG) to build a product that sells itself. Drive activation, boost conversions, and scale efficiently with Wes Bush from ProductLed....
Balancing self-care and startup pressure as a founder

The Founder’s Mental Health Playbook: What I Learned After Nearly Burning Out

A hard-won guide to staying mentally healthy while building a startup I founded Stitcher, the podcast platform, in 2007 and ran it for seven years until we sold in 2014....

Answer Engine Optimization (AEO) for Early Stage Companies

Answer Engine Optimization (AEO) for Early Stage Companies

In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as...

Startup Guide to AI Visibility Be the Brand ChatGPT Recommends

Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends

Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....

Practical Uses of AI Automation for Startup Operations

Practical Uses of AI & Automation for Startup Operations

In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...

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