Roshanna Sabaratnam

Senior Vice President, Digital/GM, Sotheby's Studios

Roshanna has been an ecommerce and digital strategy professional for over 10 years. With experience in gaming, music, sports, and fashion/apparel, Roshanna has created and executed strategies that maximize brand and business for brands. She has worked on content initiatives at Yahoo! and Fox Digital Media properties before moving into the commerce space, where she co-led partnership marketing and retention for Gilt Groupe. Ecommerce consulting came next, for brands such as American Express, Splendid, Ella Moss, and J Brand, where she focused primarily on CRM and retention strategies to diversify and increase revenue. Most recently, she ran eCommerce and Digital Strategy for J Brand Jeans, focusing on all parts of the business, including demand driving, business operations, technology and innovation, and fulfillment. She currently serves as SVP of Digital/GM at Sotheby’s Studios. She holds a B.S. from Georgetown University in Foreign Language Study, and a J.D./M.B.A. from Loyola Marymount University’s Fully Employed Program.

Articles by Roshanna Sabaratnam

How to Keep Your Emails Landing in the Inbox with Google’s Updated Spam Policies with Daniel-wise Ojaide

In this Mucker Growth session, Daniel-wise Ojaide from Warmbox.ai delves into the changes to Google and Yahoo’s updated spam policies and how to ensure your emails and outbound campaigns are...

Best Customers, Best Results: Unlocking Retention-Driven B2C Growth with Julius Lai

In this Mucker Growth session, Julius Lai from ArtShare discusses customer retention, which is often overlooked but essential for startups facing growth challenges. The following content will provide practical recaps...

Leveraging a Financial Model for Fundraising Success with Steven Plappert

In this Mucker Growth Session, Steven Plappert, CEO and co-founder of Forecastr, tackles how to use your financial model to the best capacity when fundraising. Your financial model can be...

How to Nail Your Pitch Deck (and Avoid Mistakes Founders Make) with Matt Gore

Have you ever thought of the average attention span per slide when an investor is going through your pitch deck? What kind of pitch deck are investors expecting? Our recent...

How Startups Can Develop a Positioning Strategy To Create a Lasting Brand with Rosabel Tao

In this Mucker Growth session, Rosabel Tao from Fire & Bridge delves into the critical field of startup positioning strategy and its crucial role in shaping enduring brands. Rosabel also...

SaaS Startup Pricing Mistakes (and How to Fix Them) with Kyle Poyar

In this Mucker Growth session, Kyle Poyar from OpenView delves into the critical topic of pricing for SaaS startups, aiming to rectify prevailing mistakes in your pricing strategies. Optimizing SaaS...