Roshanna Sabaratnam

Chief Digital Officer/Retail

at Natural History Museums of Los Angeles County

Roshanna Sabaratnam is the Chief Digital Officer at NHMLAC, where she leads the Digital Strategies department. She is responsible for overseeing Information Technology, web development, eCommerce, and digital/technology innovation, guiding her team to refine and execute the institution’s vision and strategic direction.

Previous Experience:

  • Over 15 years in eCommerce leadership roles, including senior positions at Sotheby’s Auction House, J Brand Jeans, and Wasserman Media Group.
  • Held key digital media roles at Gilt Groupe, Fox Digital Media, and Yahoo!.

Education:

  • Georgetown University – Bachelor of Science in Language Arts (Japanese & Russian) with a minor in Business.
  • Loyola Marymount University – Master of Business Administration (MBA) and Juris Doctor (JD).
California
DTC (Direct-to-Consumer), Media & Entertainment
EcommerceRetail Technology

Articles by Roshanna Sabaratnam

LA Tech Week 2025 Day 1 Recap: AI Building – Monday Oct 13

We hosted three full days of events during LA Tech Week, each one focused on helping founders learn, connect, and build with the latest in AI and startup growth. Day...

Using Customer Feedback to Build a Product that Customers Will Love

Customer feedback is the lifeblood of successful product development, but many startups struggle with collecting, validating, and prioritizing the constant stream of input from users, advisors, and internal teams. In...

Shaun Merritt Vibe-Coded Karrot.ai

How Shaun Merritt Vibe-Coded Karrot.ai As A Solo Builder

I recently had the opportunity to chat with Shaun Merritt, cofounder and CTO of Karrot.ai, a LinkedIn ABM tool. Shaun was kind enough to share a comprehensive breakdown of how...

7 Steps to Build a Product That Sells Itself

Learn the 7 steps to product-led growth (PLG) to build a product that sells itself. Drive activation, boost conversions, and scale efficiently with Wes Bush from ProductLed....
Balancing self-care and startup pressure as a founder

The Founder’s Mental Health Playbook: What I Learned After Nearly Burning Out

A hard-won guide to staying mentally healthy while building a startup I founded Stitcher, the podcast platform, in 2007 and ran it for seven years until we sold in 2014....

Answer Engine Optimization (AEO) for Early Stage Companies

Answer Engine Optimization (AEO) for Early Stage Companies

In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as...

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