Roshanna Sabaratnam

Senior Vice President, Digital/GM, Sotheby's Studios

Roshanna has been an ecommerce and digital strategy professional for over 10 years. With experience in gaming, music, sports, and fashion/apparel, Roshanna has created and executed strategies that maximize brand and business for brands. She has worked on content initiatives at Yahoo! and Fox Digital Media properties before moving into the commerce space, where she co-led partnership marketing and retention for Gilt Groupe. Ecommerce consulting came next, for brands such as American Express, Splendid, Ella Moss, and J Brand, where she focused primarily on CRM and retention strategies to diversify and increase revenue. Most recently, she ran eCommerce and Digital Strategy for J Brand Jeans, focusing on all parts of the business, including demand driving, business operations, technology and innovation, and fulfillment. She currently serves as SVP of Digital/GM at Sotheby’s Studios. She holds a B.S. from Georgetown University in Foreign Language Study, and a J.D./M.B.A. from Loyola Marymount University’s Fully Employed Program.

Articles by Roshanna Sabaratnam

Answer Engine Optimization (AEO) for Early Stage Companies

Answer Engine Optimization (AEO) for Early Stage Companies

In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as...

Startup Guide to AI Visibility Be the Brand ChatGPT Recommends

Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends

Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....

Practical Uses of AI Automation for Startup Operations

Practical Uses of AI & Automation for Startup Operations

In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...

New York Tech Week Mucker Sessions Recap

2025 New York Tech Week Recap Of Mucker Sessions

Last week during New York Tech Week 2025, we joined more than 1,000 events hosted by founders, investors, and VCs. This post is a full Mucker recap of the three...

Build a Customer Support Function for Startups Using AI Alex Velinov

How to Build a Customer Support Function for Startups Using AI Tools with Alex Velinov

Delivering high-quality customer support can be one of the most resource-draining parts of a startup. The good news: we’re at a turning point where founders can use AI tools to...

Zero → 100: The Exact Steps We Took to Close Our First 100 Paying Customers

Zero → 100: The Exact Steps We Took to Close Our First 100 Paying Customers

Going from zero customers to 100 in just four months sounds impossible—unless you’re a founder willing to roll up your sleeves and hustle relentlessly. I’m Gaurav Bhattacharya, co-founder of Jeeva.ai,...

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