Roger Obando

Co-founder & CTO, Baker Technologies

Roger Obando is a serial entrepreneur with over 20 years of experience in software development and consulting in both the enterprise and start-up world. His most recent venture Baker Technologies, a software platform focused exclusively on helping companies in the cannabis industry build and retain relationships with their customers, was merged into TILT Holdings in late 2018 in a large scale merger/acquisition deal, leading to his successful exit. Prior to this, Roger spent years working with large established interactive agencies, including almost a decade working with companies, including Sony, BMW, JP Morgan and Disney. He made the decision in early 2004 to enter the product space, consulting with start-up companies, transitioning to senior technology positions at Mobile Roadie and Kamino Labs. He has a B.A. In Computer Science and Visual Design from Duke University.

Articles by Roger Obando

How to Keep Your Emails Landing in the Inbox with Google’s Updated Spam Policies with Daniel-wise Ojaide

In this Mucker Growth session, Daniel-wise Ojaide from Warmbox.ai delves into the changes to Google and Yahoo’s updated spam policies and how to ensure your emails and outbound campaigns are...

Best Customers, Best Results: Unlocking Retention-Driven B2C Growth with Julius Lai

In this Mucker Growth session, Julius Lai from ArtShare discusses customer retention, which is often overlooked but essential for startups facing growth challenges. The following content will provide practical recaps...

Leveraging a Financial Model for Fundraising Success with Steven Plappert

In this Mucker Growth Session, Steven Plappert, CEO and co-founder of Forecastr, tackles how to use your financial model to the best capacity when fundraising. Your financial model can be...

How to Nail Your Pitch Deck (and Avoid Mistakes Founders Make) with Matt Gore

Have you ever thought of the average attention span per slide when an investor is going through your pitch deck? What kind of pitch deck are investors expecting? Our recent...

How Startups Can Develop a Positioning Strategy To Create a Lasting Brand with Rosabel Tao

In this Mucker Growth session, Rosabel Tao from Fire & Bridge delves into the critical field of startup positioning strategy and its crucial role in shaping enduring brands. Rosabel also...

SaaS Startup Pricing Mistakes (and How to Fix Them) with Kyle Poyar

In this Mucker Growth session, Kyle Poyar from OpenView delves into the critical topic of pricing for SaaS startups, aiming to rectify prevailing mistakes in your pricing strategies. Optimizing SaaS...