Roger Obando

Co-founder & CTO, Baker Technologies

Roger Obando is a serial entrepreneur with over 20 years of experience in software development and consulting in both the enterprise and start-up world.  His most recent venture Baker Technologies, a software platform focused exclusively on helping companies in the cannabis industry build and retain relationships with their customers, was merged into TILT Holdings in late 2018 in a large scale merger/acquisition deal, leading to his successful exit. Prior to this, Roger spent years working with large established interactive agencies, including almost a decade working with companies, including Sony, BMW, JP Morgan and Disney. He made the decision in early 2004 to enter the product space, consulting with start-up companies, transitioning to senior technology positions at Mobile Roadie and Kamino Labs.  He has a B.A. In Computer Science and Visual Design from Duke University.

Articles by Roger Obando

Compensation benchmarks and equity insights for early-stage startups

Compensation Benchmarks for Early Stage Startups with Peter Walker

In this Mucker Growth Session, Peter Walker from Carta reviews insights and compensation benchmarks for early stage startups gathered from Carta’s extensive dataset of nearly 50,000 startups. In the evolving...

Legal 101 For Startups with Amanda Busch

In this Mucker Growth Session, Amanda Busch, General Counsel at Mucker, discusses the legal basics founders should consider when building their startup. Link to Slide Content: Mucker Growth Series –...

Buyer Journey Framework – The Secret To B2B Go-To-Market Success

Buyer Journey Framework – The Secret To B2B Go-To-Market Success with Tony Yang

In this Mucker Growth Session, Tony Yang, Head of Growth at Mucker, walks through using a buyer’s journey framework to improve your customer’s experience and your conversion rates. Common Buyer...

Annual Financial Planning Best Practices for Startups with Debbie Rosler

In this Mucker Growth Session, Debbie Rosler from Burkland reviews best practices for building a startup annual financial plan. Objectives of Financial Planning for Startups There are 6 key objectives...

Creative GenAI Applications to Fuel Early Stage Startup Growth with Rosemary Brisco and Bob Mitton

In this Mucker Growth Session, Rosemary Brisco and Bob Mitton, renowned consultants in the AI field, focus on how startups can utilize AI to enhance growth and efficiency across various...

How To Identify Key Product Metrics To Unlock Value For Product-Led Startups with David Jesse

In this Mucker Growth Session, David Jesse, Senior Product Advisor & Coach at Prodify with prior product leadership experience at DoorDash, Groupon, and eBay, focuses on aligning your product metrics...

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