Roger Obando
Principal
at Self Employed
Roger Obando is a serial entrepreneur and technologist with over 20 years of experience in software development and consulting in both the enterprise and start-up worlds.
His most recent entrepreneurial venture, Baker Technologies, a CRM platform focused on helping companies in the cannabis industry build and retain relationships with their customers, was acquired in 2018, resulting in his successful exit.
Roger has recently returned to his consulting roots and is now serving as a Fractional CTO for several companies building platforms to capitalize on the emerging AI wave.
Earlier in his career, Roger spent nearly a decade working with large interactive agencies and clients like Sony, BMW, JP Morgan, and Disney. He made the decision in early 2012 to leave services and enter the product space, consulting with start-up companies and eventually transitioning to senior technology positions at Mobile Roadie and Kamino Labs.
He has a B.A. in Computer Science and Visual Design from Duke University.
Articles by Roger Obando
Stop Hiding Behind Your Screen: In-Person Events Are How You Win in 2026
2026 is shaping up to be the year businesses rediscover the power of shaking hands, clinking glasses, and actually meeting their prospects in person. Don’t take my word for it...
Build Alignment Before You Burn Out
Everything Feels Urgent At early-stage companies, everything feels urgent: shipping product, closing customers, raising money. In that environment, planning can feel like a luxury, or even a liability. In my...
How To Use Reddit To Scale Organic Growth For Your Startup
In this Mucker Growth Series session, Colin Belyea, founder of Karmic and an expert in Reddit organic growth, breaks down how Reddit has become one of the most influential discovery...
Sales Comp Kick Start: Keys to Getting It Right as You Begin to Build Your Sales Team
Webinar Recap featuring Donya Rose, Managing Principal from The Cygnal Group Sales compensation is one of the most critical aspects of building a successful sales organization. Many early-stage founders stumble...
Austin Tech Week 2025 Recap
Mucker Capital hosted two powerful days of programming during Austin Tech Week, bringing together founders, operators, and growth leaders to share real-world insights from the startup trenches. Across four sessions,...
LA Tech Week 2025 Day 3 Recap: AI Search – Wednesday Oct 15
After two packed days exploring AI startup building and go-to-market growth, Day 3 of LA Tech Week shifted focus to the evolving world of AI Search, how new AI technologies...