Roger Obando
Principal
at Self Employed
Roger Obando is a serial entrepreneur and technologist with over 20 years of experience in software development and consulting in both the enterprise and start-up worlds.
His most recent entrepreneurial venture, Baker Technologies, a CRM platform focused on helping companies in the cannabis industry build and retain relationships with their customers, was acquired in 2018, resulting in his successful exit.
Roger has recently returned to his consulting roots and is now serving as a Fractional CTO for several companies building platforms to capitalize on the emerging AI wave.
Earlier in his career, Roger spent nearly a decade working with large interactive agencies and clients like Sony, BMW, JP Morgan, and Disney. He made the decision in early 2012 to leave services and enter the product space, consulting with start-up companies and eventually transitioning to senior technology positions at Mobile Roadie and Kamino Labs.
He has a B.A. in Computer Science and Visual Design from Duke University.
Articles by Roger Obando
Sales Comp Kick Start: Keys to Getting It Right as You Begin to Build Your Sales Team
Webinar Recap featuring Donya Rose, Managing Principal from The Cygnal Group Sales compensation is one of the most critical aspects of building a successful sales organization. Many early-stage founders stumble...
Austin Tech Week 2025 Recap
Mucker Capital hosted two powerful days of programming during Austin Tech Week, bringing together founders, operators, and growth leaders to share real-world insights from the startup trenches. Across four sessions,...
LA Tech Week 2025 Day 3 Recap: AI Search – Wednesday Oct 15
After two packed days exploring AI startup building and go-to-market growth, Day 3 of LA Tech Week shifted focus to the evolving world of AI Search, how new AI technologies...
LA Tech Week 2025 Day 2 Recap: Startup Growth – Tuesday Oct 14
After a packed AI Building Day, we continued LA Tech Week with Startup Growth Day, a full schedule of sessions focused on go-to-market strategy, founder journeys, and scaling startups in...
LA Tech Week 2025 Day 1 Recap: AI Building – Monday Oct 13
We hosted three full days of events during LA Tech Week, each one focused on helping founders learn, connect, and build with the latest in AI and startup growth. Day...
Using Customer Feedback to Build a Product that Customers Will Love
Customer feedback is the lifeblood of successful product development, but many startups struggle with collecting, validating, and prioritizing the constant stream of input from users, advisors, and internal teams. In...