Roberto Medrano

CEO

at Beach View Capital

Roberto is a board member in cybersecurity, AI, Blockchain, IoT, middleware, API security, microservices, DevOps, software, SaaS, cloud and healthcare companies. Roberto has been an executive at five public companies and in a board position of more than 15 that have been acquired. He has experience with Fortune 100 companies on digital transformation initiatives using mobile, SaaS, and cloud hybrid products. He has deep expertise in marketing, product management, product marketing, alliances, channels, and sales. In late 2023, Inc 5000 published their fast-growing list with 4 of Roberto’s companies listed.

Roberto is a cybersecurity pioneer and led initiatives in the early phases of the firewall, content security, and security policy. He was selected as a participant in President Clinton’s White House Security Summit on cybersecurity. Founder/Board member for Information Technology Information Sharing and Analysis Center (IT-ISAC) and participated in the National Cyber Security Summits and The White House National Strategy to Secure Cyberspace. He was one of the top 100 Sr. Executives at HP as General Manager of HP Software. As GM for HP divisions, he served a vital role as head of HP’s key strategic emerging businesses that included cybersecurity, middleware, management, web services, CRM, and E-commerce.

Other Accolades:

Ranked (2014) as #12 of top 250 CMOs in the world, “The 100 most influential Hispanics in the US”, “The 100 Most Influential Latinos of Silicon Valley”, “HITEC Hall of Fame”, “HITEC 100” for 10 years
Served in more than 30 company/advisory boards: Arcot (Acquired CA), Aventail (Acquired SonicWall/Dell), Encentuate (Acquired IBM), Netscaler (Acquired Citrix), Bigfix (Acquired IBM), AirZip (Acquired Willow Tech), Confluent (Acquired Oblix/Oracle), PivX (IPO 2004), Sand Hill IT Security (reverse IPO EdgeWave), JackBe (Acquired SoftwareAG)
Former GM HP Software, CEO PoliVec, President Finjan (FNJN), EVP Akana, VP Milkyway (IPO 1996) firewall pioneer, VP Avnet (AVT) and executive Sun Microsystems
UCLA MBA, MIT MSEE and USC BSEE

California

AI & Data Science, Consumer FinTech, CyberSecurity, FinTech Enterprise, HealthTech & BioTech, SaaS & B2B Marketplace

advertisingAIAI GovernanceAnalyst RelationsAPIapi managementAPI securityapigeeApplication ArchitectureARarchitectureArtificial IntelligenceAUDIENCE SEGMENTATIONB2BB2B enterprise software business developmentB2B MarketingB2B SaaSB2B2CbitcoinBlockchainboardBoard MembershipBrand Positioningbrandingbusiness developmentBusiness PlanBusiness StrategyCEOCHANNEL MARKETINGCHANNELS SALESChief Executive OfficerChief Marketing officerChief Operating Officerchief revenue officercloudCloud ComputingCMOCommunity BuilderCompetitive IntelligenceCOOCorporate CommunicationCRMCROcrowdstrikeCTOCustomer SuccessCybercybersecuritydata communicationsData-driven communicationsDev opsdevopsDigital MarketingDistributed LedgerEarly-Stage GrowthengineeringEnterprise architectureEthereumfintechfirewallFirewallsGo-to-Market ExecutionGovernanceidentityINCREASED SALESInfluencer managementINSIDE SALESIntegrationINTEGRATORinteriminternal communicationsInternational PRINTRUSIONIPOLead GenerationM&A communicationsManaged ServicesMARCOMMarket Segmentationmarketingmarketing automationMarketing StrategyMarketoMBAmcafeemedia relationsmicroservicesmiddlewareMNSPmulesoftNetwork servicesNLPOCROEMOMRoperationsOptimizationOracleOutbound Marketingpalo alto networksPhysical SecurityPortfolio ManagementPRPresidentPricingproduct developmentproduct managementProduct Marketingproject managementPublic RelationsQUANTITATIVERSASaaSsales automationSALES ORGANIZATIONSALES PLANSAPSD-WANSearch EngineSEARCH ENGINE OPTIMIZATIONSecuritySegmentationSmart contractsSOASocial Media AdvertisingSocial Media MarketingsoftwareSOFTWARE AS A SERVICEsoftware developmentstakeholder managementSunSupply ChainSymantecTechnical MarketingTelemarketingThought LeadershipTRADESHOWUXVideo ConferencingVMwareVPVP of engineeringVP of MarketingVP product managementVP product MarketingVP SalesWeb Services

Articles by Roberto Medrano

Stop Hiding Behind Your Screen: In-Person Events Are How You Win in 2026

2026 is shaping up to be the year businesses rediscover the power of shaking hands, clinking glasses, and actually meeting their prospects in person. Don’t take my word for it...

Build Alignment Before You Burn Out

Everything Feels Urgent At early-stage companies, everything feels urgent: shipping product, closing customers, raising money. In that environment, planning can feel like a luxury, or even a liability. In my...

How To Use Reddit To Scale Organic Growth For Your Startup

In this Mucker Growth Series session, Colin Belyea, founder of Karmic and an expert in Reddit organic growth, breaks down how Reddit has become one of the most influential discovery...

Sales Comp Kick Start: Keys to Getting It Right as You Begin to Build Your Sales Team

Webinar Recap featuring Donya Rose, Managing Principal from The Cygnal Group Sales compensation is one of the most critical aspects of building a successful sales organization. Many early-stage founders stumble...

Austin Tech Week 2025 Recap

Mucker Capital hosted two powerful days of programming during Austin Tech Week, bringing together founders, operators, and growth leaders to share real-world insights from the startup trenches. Across four sessions,...

LA Tech Week 2025 Day 3 Recap: AI Search – Wednesday Oct 15

After two packed days exploring AI startup building and go-to-market growth, Day 3 of LA Tech Week shifted focus to the evolving world of AI Search, how new AI technologies...