Roberto Medrano

CEO

at Beach View Capital

Roberto is a board member in cybersecurity, AI, Blockchain, IoT, middleware, API security, microservices, DevOps, software, SaaS, cloud and healthcare companies. Roberto has been an executive at five public companies and in a board position of more than 15 that have been acquired. He has experience with Fortune 100 companies on digital transformation initiatives using mobile, SaaS, and cloud hybrid products. He has deep expertise in marketing, product management, product marketing, alliances, channels, and sales. In late 2023, Inc 5000 published their fast-growing list with 4 of Roberto’s companies listed.

Roberto is a cybersecurity pioneer and led initiatives in the early phases of the firewall, content security, and security policy. He was selected as a participant in President Clinton’s White House Security Summit on cybersecurity. Founder/Board member for Information Technology Information Sharing and Analysis Center (IT-ISAC) and participated in the National Cyber Security Summits and The White House National Strategy to Secure Cyberspace. He was one of the top 100 Sr. Executives at HP as General Manager of HP Software. As GM for HP divisions, he served a vital role as head of HP’s key strategic emerging businesses that included cybersecurity, middleware, management, web services, CRM, and E-commerce.

Other Accolades:

Ranked (2014) as #12 of top 250 CMOs in the world, “The 100 most influential Hispanics in the US”, “The 100 Most Influential Latinos of Silicon Valley”, “HITEC Hall of Fame”, “HITEC 100” for 10 years
Served in more than 30 company/advisory boards: Arcot (Acquired CA), Aventail (Acquired SonicWall/Dell), Encentuate (Acquired IBM), Netscaler (Acquired Citrix), Bigfix (Acquired IBM), AirZip (Acquired Willow Tech), Confluent (Acquired Oblix/Oracle), PivX (IPO 2004), Sand Hill IT Security (reverse IPO EdgeWave), JackBe (Acquired SoftwareAG)
Former GM HP Software, CEO PoliVec, President Finjan (FNJN), EVP Akana, VP Milkyway (IPO 1996) firewall pioneer, VP Avnet (AVT) and executive Sun Microsystems
UCLA MBA, MIT MSEE and USC BSEE

California

AI & Data Science, Consumer FinTech, CyberSecurity, FinTech Enterprise, HealthTech & BioTech, SaaS & B2B Marketplace

advertisingAIAI GovernanceAnalyst RelationsAPIapi managementAPI securityapigeeApplication ArchitectureARarchitectureArtificial IntelligenceAUDIENCE SEGMENTATIONB2BB2B enterprise software business developmentB2B MarketingB2B SaaSB2B2CbitcoinBlockchainboardBoard MembershipBrand Positioningbrandingbusiness developmentBusiness PlanBusiness StrategyCEOCHANNEL MARKETINGCHANNELS SALESChief Executive OfficerChief Marketing officerChief Operating Officerchief revenue officercloudCloud ComputingCMOCommunity BuilderCompetitive IntelligenceCOOCorporate CommunicationCRMCROcrowdstrikeCTOCustomer SuccessCybercybersecuritydata communicationsData-driven communicationsDev opsdevopsDigital MarketingDistributed LedgerEarly-Stage GrowthengineeringEnterprise architectureEthereumfintechfirewallFirewallsGo-to-Market ExecutionGovernanceidentityINCREASED SALESInfluencer managementINSIDE SALESIntegrationINTEGRATORinteriminternal communicationsInternational PRINTRUSIONIPOLead GenerationM&A communicationsManaged ServicesMARCOMMarket Segmentationmarketingmarketing automationMarketing StrategyMarketoMBAmcafeemedia relationsmicroservicesmiddlewareMNSPmulesoftNetwork servicesNLPOCROEMOMRoperationsOptimizationOracleOutbound Marketingpalo alto networksPhysical SecurityPortfolio ManagementPRPresidentPricingproduct developmentproduct managementProduct Marketingproject managementPublic RelationsQUANTITATIVERSASaaSsales automationSALES ORGANIZATIONSALES PLANSAPSD-WANSearch EngineSEARCH ENGINE OPTIMIZATIONSecuritySegmentationSmart contractsSOASocial Media AdvertisingSocial Media MarketingsoftwareSOFTWARE AS A SERVICEsoftware developmentstakeholder managementSunSupply ChainSymantecTechnical MarketingTelemarketingThought LeadershipTRADESHOWUXVideo ConferencingVMwareVPVP of engineeringVP of MarketingVP product managementVP product MarketingVP SalesWeb Services

Articles by Roberto Medrano

How Shaun Merritt Vibe-Coded Karrot.ai As A Solo Builder

I recently had the opportunity to chat with Shaun Merritt, cofounder and CTO of Karrot.ai, a LinkedIn ABM tool. Shaun was kind enough to share a comprehensive breakdown of how...

7 Steps to Build a Product That Sells Itself

Learn the 7 steps to product-led growth (PLG) to build a product that sells itself. Drive activation, boost conversions, and scale efficiently with Wes Bush from ProductLed....

The Founder’s Mental Health Playbook: What I Learned After Nearly Burning Out

A hard-won guide to staying mentally healthy while building a startup I founded Stitcher, the podcast platform, in 2007 and ran it for seven years until we sold in 2014....

Answer Engine Optimization (AEO) for Early Stage Companies

In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as...

Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends

Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....

Practical Uses of AI & Automation for Startup Operations

In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...