Rob Go

Co-Founder & Partner, NextView Ventures

Rob is a co-founder of NextView Ventures and has dedicated his career as an investor and operator to internet-enabled innovation. He tries to spend as much time as possible working with entrepreneurs and investing in startups that solve important problems for everyday people. Previously, Rob was a venture capitalist at Spark Capital, a leading venture firm focused on the intersection of media, technology, and entertainment. In this role, he was deeply involved in launching and coordinating Start@Spark, a seed stage investment program targeted at early- stage companies in the New York and Boston areas. Before joining Spark Capital, Rob held product roles at Ebay, and was the North America Business Unit owner for “Finding”. In this role, he helped to launch over 20 products that significantly enhanced Ebay’s search, browse, and merchandising capabilities. Rob began his career at The Parthenon Group, a boutique strategy consulting firm. He was a member of the firm’s Private Equity practice, and focused on the consumer and retail industries. Additionally, he has held product management roles at Fidelity Investments, BzzAgent, and helped to found Letslink.jp, one of the first social networking sites outside of the United States. Rob holds an MBA from the Harvard Business School and graduated Magna Cum Laude from Duke University. He is also a founding member of Highrock Church in Brookline, MA and serves on the organization’s board. He lives in Arlington, MA with his wife and daughter.

Articles by Rob Go

How Shaun Merritt Vibe-Coded Karrot.ai As A Solo Builder

I recently had the opportunity to chat with Shaun Merritt, cofounder and CTO of Karrot.ai, a LinkedIn ABM tool. Shaun was kind enough to share a comprehensive breakdown of how...

7 Steps to Build a Product That Sells Itself

Learn the 7 steps to product-led growth (PLG) to build a product that sells itself. Drive activation, boost conversions, and scale efficiently with Wes Bush from ProductLed....
Balancing self-care and startup pressure as a founder

The Founder’s Mental Health Playbook: What I Learned After Nearly Burning Out

A hard-won guide to staying mentally healthy while building a startup I founded Stitcher, the podcast platform, in 2007 and ran it for seven years until we sold in 2014....

Answer Engine Optimization (AEO) for Early Stage Companies

Answer Engine Optimization (AEO) for Early Stage Companies

In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as...

Startup Guide to AI Visibility Be the Brand ChatGPT Recommends

Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends

Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....

Practical Uses of AI Automation for Startup Operations

Practical Uses of AI & Automation for Startup Operations

In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...

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