Risto Lähdesmäki

Founder & CEO, Idean

Risto Lähdesmäki is a Founder and CEO of Idean Inc., one of the leading UX design companies in the world. His passion is to create world-changing user experiences and make design driven business impact for his clients. Since 1999 Risto has been working with a huge number of UX projects around the world for major leading consumer and b-to-b brands – from mobile to ubiquitous screens. He has a special talent for identifying business opportunities for his client companies – and he is somewhat water-resistant for a phrase: “this is not possible to do”. Luckily he is surrounded by a group of other similar mindsets at Idean. Currently Risto is growing Idean business in the US and as a Chairman of the company he oversees global business development. Risto is an designer and entrepreneur by heart and has worked with Start-ups all his professional career.

Articles by Risto Lähdesmäki

How Shaun Merritt Vibe-Coded Karrot.ai As A Solo Builder

I recently had the opportunity to chat with Shaun Merritt, cofounder and CTO of Karrot.ai, a LinkedIn ABM tool. Shaun was kind enough to share a comprehensive breakdown of how...

7 Steps to Build a Product That Sells Itself

Learn the 7 steps to product-led growth (PLG) to build a product that sells itself. Drive activation, boost conversions, and scale efficiently with Wes Bush from ProductLed....

The Founder’s Mental Health Playbook: What I Learned After Nearly Burning Out

A hard-won guide to staying mentally healthy while building a startup I founded Stitcher, the podcast platform, in 2007 and ran it for seven years until we sold in 2014....

Answer Engine Optimization (AEO) for Early Stage Companies

In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as...

Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends

Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....

Practical Uses of AI & Automation for Startup Operations

In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...