Peter Werner

Partner, Cooley

Peter is a partner at the law firm Cooley LLP. Peter’s practice primarily focuses on the representation of technology companies and investors. He regularly assists clients with financings and mergers and acquisitions, in addition to entity formation, organization and governance matters, securities transactions, and SEC and stock exchange compliance and reporting. Peter’s representative clients include AngelList, Brand.net, Bringify, CareInnovations, Flotype, ImagineH20, Ingenuity Systems, InsideTrack, Micromidas, Opera Software, Plate, salesforce.com, SeamlessReceipts, ShopSanity, Skyrockit, Syndero, TriNet, Yelp! and Zynga. Investors Peter has recently represented include Anthos Capital, Bain Ventures, El Dorado Ventures, Founders Fund, General Catalyst Partners, Nanodimension, NEA, Oxantium Ventures, Serious Change, Sverica International and Sutter Hill Ventures. Peter received a J.D. from the University of Chicago Law School, where he was a John M. Olin Law and Economics Fellow, and a B.A. from the University of California at Berkeley. Peter serves on the board of directors of the Full Circle Fund, a non-profit engaged philanthropy organization.

Articles by Peter Werner

Startup Guide to AI Visibility Be the Brand ChatGPT Recommends

Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends

Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....

Practical Uses of AI Automation for Startup Operations

Practical Uses of AI & Automation for Startup Operations

In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...

New York Tech Week Mucker Sessions Recap

2025 New York Tech Week Recap Of Mucker Sessions

Last week during New York Tech Week 2025, we joined more than 1,000 events hosted by founders, investors, and VCs. This post is a full Mucker recap of the three...

Build a Customer Support Function for Startups Using AI Alex Velinov

How to Build a Customer Support Function for Startups Using AI Tools with Alex Velinov

Delivering high-quality customer support can be one of the most resource-draining parts of a startup. The good news: we’re at a turning point where founders can use AI tools to...

Zero → 100: The Exact Steps We Took to Close Our First 100 Paying Customers

Zero → 100: The Exact Steps We Took to Close Our First 100 Paying Customers

Going from zero customers to 100 in just four months sounds impossible—unless you’re a founder willing to roll up your sleeves and hustle relentlessly. I’m Gaurav Bhattacharya, co-founder of Jeeva.ai,...

Sales Discovery & Qualification for Startups Richard Harris

Unblocking Startup Growth: Best Practices for Sales Discovery & Qualification with Richard Harris

Startups are in a constant race against time and resources, navigating complex sales environments with lean teams and limited margins for error. In a recent session from the Mucker Growth...

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