Peter Werner

Partner, Cooley

Peter is a partner at the law firm Cooley LLP. Peter’s practice primarily focuses on the representation of technology companies and investors. He regularly assists clients with financings and mergers and acquisitions, in addition to entity formation, organization and governance matters, securities transactions, and SEC and stock exchange compliance and reporting. Peter’s representative clients include AngelList, Brand.net, Bringify, CareInnovations, Flotype, ImagineH20, Ingenuity Systems, InsideTrack, Micromidas, Opera Software, Plate, salesforce.com, SeamlessReceipts, ShopSanity, Skyrockit, Syndero, TriNet, Yelp! and Zynga. Investors Peter has recently represented include Anthos Capital, Bain Ventures, El Dorado Ventures, Founders Fund, General Catalyst Partners, Nanodimension, NEA, Oxantium Ventures, Serious Change, Sverica International and Sutter Hill Ventures. Peter received a J.D. from the University of Chicago Law School, where he was a John M. Olin Law and Economics Fellow, and a B.A. from the University of California at Berkeley. Peter serves on the board of directors of the Full Circle Fund, a non-profit engaged philanthropy organization.

Articles by Peter Werner

How Shaun Merritt Vibe-Coded Karrot.ai As A Solo Builder

I recently had the opportunity to chat with Shaun Merritt, cofounder and CTO of Karrot.ai, a LinkedIn ABM tool. Shaun was kind enough to share a comprehensive breakdown of how...

7 Steps to Build a Product That Sells Itself

Learn the 7 steps to product-led growth (PLG) to build a product that sells itself. Drive activation, boost conversions, and scale efficiently with Wes Bush from ProductLed....
Balancing self-care and startup pressure as a founder

The Founder’s Mental Health Playbook: What I Learned After Nearly Burning Out

A hard-won guide to staying mentally healthy while building a startup I founded Stitcher, the podcast platform, in 2007 and ran it for seven years until we sold in 2014....

Answer Engine Optimization (AEO) for Early Stage Companies

Answer Engine Optimization (AEO) for Early Stage Companies

In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as...

Startup Guide to AI Visibility Be the Brand ChatGPT Recommends

Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends

Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....

Practical Uses of AI Automation for Startup Operations

Practical Uses of AI & Automation for Startup Operations

In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...

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