Pete Distad

VP Product Marketing, Apple

Pete Distad is currently the VP of Product Marketing at Apple. Previously he served as Senior Vice President of Marketing and Distribution for Hulu, LLC. He was responsible for leading Hulu’s efforts in customer acquisition and retention, distribution and marketing partnerships, and content and brand marketing. Prior to joining Hulu, he was a Management Consultant at McKinsey & Company where he specialized in sales and channel management, go-to-market, online media strategy, marketing effectiveness and partnership/alliance development. Before McKinsey & Company, he was Vice President of consulting services for Calence (now Insight). Prior to Calence, he was a consultant at Andersen Consulting (now Accenture) where he focused on helping clients improve their business processes using technology solutions. Mr. Distad graduated magna cum laude from the University of Wisconsin where he earned his Bachelor of Business Administration, in Management Information Systems with a minor in Computer Science.

Articles by Pete Distad

The Founder’s Mental Health Playbook: What I Learned After Nearly Burning Out

A hard-won guide to staying mentally healthy while building a startup I founded Stitcher, the podcast platform, in 2007 and ran it for seven years until we sold in 2014....

Answer Engine Optimization (AEO) for Early Stage Companies

In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as...

Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends

Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....

Practical Uses of AI & Automation for Startup Operations

In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...

2025 New York Tech Week Recap Of Mucker Sessions

Last week during New York Tech Week 2025, we joined more than 1,000 events hosted by founders, investors, and VCs. This post is a full Mucker recap of the three...

How to Build a Customer Support Function for Startups Using AI Tools with Alex Velinov

Delivering high-quality customer support can be one of the most resource-draining parts of a startup. The good news: we’re at a turning point where founders can use AI tools to...