Paul Sri

Co-founder and CEO, Ceta Network

Paul Sri is the Founder of Ceta Network. He also serves as Founder of d14n, Chief Operating Officer of KidL, and Chief Technology Officer at Mill and Porta. Before founding Ceta Network, Sri was the the head of engineering at ZestFinance, a financial technology company that uses machine learning and data science to help companies make more accurate financial decisions. Paul leads the software engineering, test engineering, DevOps, and IT teams. With more than 18 years of technology industry experience, Paul is responsible for managing and directing all engineering programs, product design and quality assurance at ZestFinance. Before Zest, Paul held various engineering management positions at Overture Services, Yahoo! Search Marketing, YP Holdings (formerly AT&T Interactive) and Chegg, building platforms ranging from distributed data stores for ad serving to machine learning and graph database-backed recommendation platforms. Paul received his B.S. in Computer Science from The George Washington University in Washington, D.C.

Articles by Paul Sri

How Shaun Merritt Vibe-Coded Karrot.ai As A Solo Builder

I recently had the opportunity to chat with Shaun Merritt, cofounder and CTO of Karrot.ai, a LinkedIn ABM tool. Shaun was kind enough to share a comprehensive breakdown of how...

7 Steps to Build a Product That Sells Itself

Learn the 7 steps to product-led growth (PLG) to build a product that sells itself. Drive activation, boost conversions, and scale efficiently with Wes Bush from ProductLed....

The Founder’s Mental Health Playbook: What I Learned After Nearly Burning Out

A hard-won guide to staying mentally healthy while building a startup I founded Stitcher, the podcast platform, in 2007 and ran it for seven years until we sold in 2014....

Answer Engine Optimization (AEO) for Early Stage Companies

In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as...

Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends

Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....

Practical Uses of AI & Automation for Startup Operations

In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...