Nelson Cheng
Startup Advisor, Film Producer, and Actor
Nelson Cheng is a former Product Manager and Product Marketing Manager for Google and Amazon with experience in product development, strategic planning, and marketing. He has been an advisor to several startups and is a mentor at MuckerLab, a startup accelerator in Los Angeles. Originally from the East Coast, Nelson holds an A.B. in Economics from Princeton University. He directed “The Magic Life”, a documentary about the business side of being a magician, which was a selection of the International Documentary Association’s DocuWeeks Showcase. It’s distributed by Gravitas Ventures and is available on iTunes, Amazon Prime, and Hulu. As an actor, you can see him in “Catherine” — a web series starring Jenny Slate and an official selection of Sundance 2014. He can also be seen in Adult Swim’s “For-Profit Online University”, HBO’s “The Newsroom”, Funny or Die’s “HUVr” (15 million+ views), and in Hulu’s upcoming series “Difficult People”.
Content & Articles by Nelson Cheng
How To Craft Your Website Messaging & Positioning as a Startup
In this Mucker Growth Series session, Anthony Pierri, co-founder of FletchPMM, walks through how to craft website messaging and positioning as a startup. FletchPMM is a consultancy that has worked...
2026 New York Tech Week Recap of Mucker Sessions
Mucker Capital went to New York Tech Week to host sessions for founders, operators, and builders thinking through how AI is changing product, growth, and search. Among the sessions were:...
Closing Enterprise Deals in Founder-Led Sales as a Startup
In our recent Mucker Growth Series session, I invited David Mackay, Managing Director at D9Y and one of our operating experts at Mucker, to talk about closing enterprise deals in...
The 10 Security Gaps That Plague Startups Before Their A Round
A NOTE ON SEVERITY Not every item on this list carries the same level of risk. Some are the kind of finding that stops a deal. Others are serious but...
Community-Led Growth for Startups: Why Most Communities Fail and How to Build One That Actually Works
In our recent Mucker Growth Series session, I invited Sam Jacobs — founder and CEO of Pavilion — to talk about community-led growth: what it actually means, why most communities...
Pricing Models & Monetization Systems for Startup Success
In our recent Mucker Growth Series webinar session, we invited Jeffrey Tjiok and Jack Benson from Simon-Kucher to break down how startups can build pricing into their DNA from day...