Nelson Cheng
Startup Advisor, Film Producer, and Actor
Nelson Cheng is a former Product Manager and Product Marketing Manager for Google and Amazon with experience in product development, strategic planning, and marketing. He has been an advisor to several startups and is a mentor at MuckerLab, a startup accelerator in Los Angeles. Originally from the East Coast, Nelson holds an A.B. in Economics from Princeton University. He directed “The Magic Life”, a documentary about the business side of being a magician, which was a selection of the International Documentary Association’s DocuWeeks Showcase. It’s distributed by Gravitas Ventures and is available on iTunes, Amazon Prime, and Hulu. As an actor, you can see him in “Catherine” — a web series starring Jenny Slate and an official selection of Sundance 2014. He can also be seen in Adult Swim’s “For-Profit Online University”, HBO’s “The Newsroom”, Funny or Die’s “HUVr” (15 million+ views), and in Hulu’s upcoming series “Difficult People”.
Content & Articles by Nelson Cheng
2026 SF Tech Week Day 2: Recap of Mucker Sessions
Day 2 of our SF Tech Week programming ran out of Pilot’s office and covered two things founders tend to put off: the deck you need to raise, and the...
2026 SF Tech Week Day 1: Recap of Mucker Sessions
Mucker Capital hosted two days of programming during SF Tech Week, with two sessions each day. Day 1 covered a live vibe-coding session where four builders attacked the same product...
Most Startup Content Is Invisible: Here’s How to Fix It
In this Mucker Growth Series session, we invited Irina Maltseva, founder of Seen, to share how early-stage B2B SaaS companies get found on Google and inside LLMs. She has spent...
Setting Up A Founder-Led Organic LinkedIn Content Machine With Claude
In this Mucker Growth Series session, we invited Jonathan Martinez, founder and CEO of GrowthPair, to share how founder-led LinkedIn content took his startup from zero to $1M in annual...
Lessons From Building An AI-Native Startup with Octagos
In this Mucker Growth Series session, we invited friends from one of our portfolio companies Haley Chute, CPO & CMO, and Harpreet Marwaha, COO & CFO of Octagos, to share...
How To Craft Your Website Messaging & Positioning as a Startup
In this Mucker Growth Series session, Anthony Pierri, co-founder of FletchPMM, walks through how to craft website messaging and positioning as a startup. FletchPMM is a consultancy that has worked...