Mike Genstil

Founder/ CEO

at ValueCore

Mike Genstil is a seasoned entrepreneur and business development leader with deep expertise in enterprise SaaS, revenue operations, and value-based selling. As founder and CEO of ValueCore (formerly VisualizeROI), Mike has helped thousands of sales and marketing professionals globally quantify and communicate measurable operational and financial value through ROI-driven visual tools. Prior to ValueCore, he led GTM initiatives across organizations including New Relic, Cloudflare, Adobe, Liberty Mutual, Lycos, and Virsa Systems (acquired by SAP), handling roles in business development, channel sales, strategy consulting, and product management.

Within the Mucker Operating Expert program, Mike brings a masterful blend of strategic thought leadership and hands-on execution. He advises founders on aligning sales, product, and marketing to build value-based messaging that drives enterprise traction. Mike’s approach—refined over years of scaling startups and coaching leaders—helps teams win more enterprise deals by translating features into financial outcomes and resonant value stories.

North Carolina
AI & Data Science, SaaS & B2B Marketplace
B2B Sales Enablementbusiness developmentChannel Sales & Partner ManagementCustomer Success & Business Value Realization StrategiesData-Driven Sales ForecastingEnterprise SaaS StrategyExecutive Coaching for FoundersGo-To-Market (GTM) Strategyproduct managementProduct-Led Growth TacticsQuantifying Business Value / ROI Modelingrevenue operationsROI Tools & Visualization PlatformsSaaS Financial ModelingSales & Marketing AlignmentValue-Based Selling

Articles by Mike Genstil

Navigating AI Sales Tools webinar with Blue Bowen from G2

Navigating the AI Sales Tools Landscape To Grow Your Startup With Blue Bowen

We had the privilege of hosting, Eugene “Blue” Bowen, Research Principal from G2, one of the leading software marketplaces and review sites that cover a broad range of B2B solutions....

Compensation benchmarks and equity insights for early-stage startups

Compensation Benchmarks for Early Stage Startups with Peter Walker

In this Mucker Growth Session, Peter Walker from Carta reviews insights and compensation benchmarks for early stage startups gathered from Carta’s extensive dataset of nearly 50,000 startups. In the evolving...

Legal 101 For Startups with Amanda Busch

In this Mucker Growth Session, Amanda Busch, General Counsel at Mucker, discusses the legal basics founders should consider when building their startup. Link to Slide Content: Mucker Growth Series –...

Buyer Journey Framework – The Secret To B2B Go-To-Market Success

Buyer Journey Framework – The Secret To B2B Go-To-Market Success with Tony Yang

In this Mucker Growth Session, Tony Yang, Head of Growth at Mucker, walks through using a buyer’s journey framework to improve your customer’s experience and your conversion rates. Common Buyer...

Annual Financial Planning Best Practices for Startups with Debbie Rosler

In this Mucker Growth Session, Debbie Rosler from Burkland reviews best practices for building a startup annual financial plan. Objectives of Financial Planning for Startups There are 6 key objectives...

Creative GenAI Applications to Fuel Early Stage Startup Growth with Rosemary Brisco and Bob Mitton

In this Mucker Growth Session, Rosemary Brisco and Bob Mitton, renowned consultants in the AI field, focus on how startups can utilize AI to enhance growth and efficiency across various...

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