Mike Genstil
Founder/ CEO
at ValueCore
Mike Genstil is a seasoned entrepreneur and business development leader with deep expertise in enterprise SaaS, revenue operations, and value-based selling. As founder and CEO of ValueCore (formerly VisualizeROI), Mike has helped thousands of sales and marketing professionals globally quantify and communicate measurable operational and financial value through ROI-driven visual tools. Prior to ValueCore, he led GTM initiatives across organizations including New Relic, Cloudflare, Adobe, Liberty Mutual, Lycos, and Virsa Systems (acquired by SAP), handling roles in business development, channel sales, strategy consulting, and product management.
Within the Mucker Operating Expert program, Mike brings a masterful blend of strategic thought leadership and hands-on execution. He advises founders on aligning sales, product, and marketing to build value-based messaging that drives enterprise traction. Mike’s approach—refined over years of scaling startups and coaching leaders—helps teams win more enterprise deals by translating features into financial outcomes and resonant value stories.
Articles by Mike Genstil
LA Tech Week 2025 Day 1 Recap: AI Building – Monday Oct 13
We hosted three full days of events during LA Tech Week, each one focused on helping founders learn, connect, and build with the latest in AI and startup growth. Day...
Using Customer Feedback to Build a Product that Customers Will Love
Customer feedback is the lifeblood of successful product development, but many startups struggle with collecting, validating, and prioritizing the constant stream of input from users, advisors, and internal teams. In...
How Shaun Merritt Vibe-Coded Karrot.ai As A Solo Builder
I recently had the opportunity to chat with Shaun Merritt, cofounder and CTO of Karrot.ai, a LinkedIn ABM tool. Shaun was kind enough to share a comprehensive breakdown of how...
7 Steps to Build a Product That Sells Itself
The Founder’s Mental Health Playbook: What I Learned After Nearly Burning Out
A hard-won guide to staying mentally healthy while building a startup I founded Stitcher, the podcast platform, in 2007 and ran it for seven years until we sold in 2014....
Answer Engine Optimization (AEO) for Early Stage Companies
In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as...