Mike Genstil

Mike Genstil is a seasoned entrepreneur and business development leader with deep expertise in
enterprise SaaS, revenue operations, and value-based selling.
As founder and CEO of ValueCore (formerly VisualizeROI), Mike has helped thousands of sales and marketing professionals globally
quantify and communicate measurable operational and financial value through ROI-driven visual tools.
Prior to ValueCore, he led GTM initiatives across organizations including New Relic, Cloudflare, Adobe, Liberty Mutual, Lycos,
and Virsa Systems (acquired by SAP), handling roles in business development, channel sales, strategy consulting, and product management.

Within the Mucker Operating Expert program, Mike brings a masterful blend of strategic thought leadership and hands-on execution.
He advises founders on aligning sales, product, and marketing to build value-based messaging that drives enterprise traction.
Mike’s approach—refined over years of scaling startups and coaching leaders—helps teams win more enterprise deals by
translating features into financial outcomes and resonant value stories.