Mike Genstil
Founder/ CEO
at ValueCore
Mike Genstil is a seasoned entrepreneur and business development leader with deep expertise in enterprise SaaS, revenue operations, and value-based selling. As founder and CEO of ValueCore (formerly VisualizeROI), Mike has helped thousands of sales and marketing professionals globally quantify and communicate measurable operational and financial value through ROI-driven visual tools. Prior to ValueCore, he led GTM initiatives across organizations including New Relic, Cloudflare, Adobe, Liberty Mutual, Lycos, and Virsa Systems (acquired by SAP), handling roles in business development, channel sales, strategy consulting, and product management.
Within the Mucker Operating Expert program, Mike brings a masterful blend of strategic thought leadership and hands-on execution. He advises founders on aligning sales, product, and marketing to build value-based messaging that drives enterprise traction. Mike’s approach—refined over years of scaling startups and coaching leaders—helps teams win more enterprise deals by translating features into financial outcomes and resonant value stories.
Articles by Mike Genstil
Zero → 100: The Exact Steps We Took to Close Our First 100 Paying Customers
Going from zero customers to 100 in just four months sounds impossible—unless you’re a founder willing to roll up your sleeves and hustle relentlessly. I’m Gaurav Bhattacharya, co-founder of Jeeva.ai,...
Unblocking Startup Growth: Best Practices for Sales Discovery & Qualification with Richard Harris
Startups are in a constant race against time and resources, navigating complex sales environments with lean teams and limited margins for error. In a recent session from the Mucker Growth...
The LinkedIn Playbook: How Startup Founders Can Stand Out & Scale
This LinkedIn Playbook is based on insights from a recent one-time Mucker Growth Session webinar featuring LinkedIn growth experts Alec Paul (Founder of SalesBrand) and Kyle Williams (Founder of Brickstack)....
DeepSeek vs OpenAI: Comparison Breakdown and What It Means For Your Tech Startup With Dan Cleary
In this recent webinar of our Mucker Growth Series, we discussed the evolving AI landscape with Dan Cleary, founder of PromptHub. He provided an in-depth breakdown of DeepSeek vs. OpenAI,...
Building Product Without Knowing Code With Adam New Waterson
In a deep dive into AI-driven product development, Adam New-Waterson, a former CMO turned Chief Product Officer and now solopreneur, shared how non-technical founders can harness the power of AI...
How To Build An Automated Sales Outreach Engine For Startups with ColdIQ
Many B2B startups (and even larger organizations) are unable to be successful with their outbound sales strategy because they take a lazy, “batch-and-blast” approach. In a recent Mucker Growth Series...