Mike Genstil

Founder/ CEO

at ValueCore

Mike Genstil is a seasoned entrepreneur and business development leader with deep expertise in enterprise SaaS, revenue operations, and value-based selling. As founder and CEO of ValueCore (formerly VisualizeROI), Mike has helped thousands of sales and marketing professionals globally quantify and communicate measurable operational and financial value through ROI-driven visual tools. Prior to ValueCore, he led GTM initiatives across organizations including New Relic, Cloudflare, Adobe, Liberty Mutual, Lycos, and Virsa Systems (acquired by SAP), handling roles in business development, channel sales, strategy consulting, and product management.

Within the Mucker Operating Expert program, Mike brings a masterful blend of strategic thought leadership and hands-on execution. He advises founders on aligning sales, product, and marketing to build value-based messaging that drives enterprise traction. Mike’s approach—refined over years of scaling startups and coaching leaders—helps teams win more enterprise deals by translating features into financial outcomes and resonant value stories.

North Carolina
AI & Data Science, SaaS & B2B Marketplace
B2B Sales Enablementbusiness developmentChannel Sales & Partner ManagementCustomer Success & Business Value Realization StrategiesData-Driven Sales ForecastingEnterprise SaaS StrategyExecutive Coaching for FoundersGo-To-Market (GTM) Strategyproduct managementProduct-Led Growth TacticsQuantifying Business Value / ROI Modelingrevenue operationsROI Tools & Visualization PlatformsSaaS Financial ModelingSales & Marketing AlignmentValue-Based Selling

Articles by Mike Genstil

How Shaun Merritt Vibe-Coded Karrot.ai As A Solo Builder

I recently had the opportunity to chat with Shaun Merritt, cofounder and CTO of Karrot.ai, a LinkedIn ABM tool. Shaun was kind enough to share a comprehensive breakdown of how...

7 Steps to Build a Product That Sells Itself

Learn the 7 steps to product-led growth (PLG) to build a product that sells itself. Drive activation, boost conversions, and scale efficiently with Wes Bush from ProductLed....
Balancing self-care and startup pressure as a founder

The Founder’s Mental Health Playbook: What I Learned After Nearly Burning Out

A hard-won guide to staying mentally healthy while building a startup I founded Stitcher, the podcast platform, in 2007 and ran it for seven years until we sold in 2014....

Answer Engine Optimization (AEO) for Early Stage Companies

Answer Engine Optimization (AEO) for Early Stage Companies

In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as...

Startup Guide to AI Visibility Be the Brand ChatGPT Recommends

Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends

Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....

Practical Uses of AI Automation for Startup Operations

Practical Uses of AI & Automation for Startup Operations

In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...

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