Mike Fordyce

Mike Fordyce is currently the Chief Revenue Officer for Placer.ai, a market research platform for the physical world valued at $1.5B. He manages all GTM functions: Sales, SDR, Customer Success, Account Management, and Support. His current team is 350 employees, which represents 50% of Placer employees. Since joining almost three years ago, revenue has grown from $45M to $147M across 4,900+ customers and 10 verticals. He has scaled the business by restructuring the GTM function, implementing BI tools and CS platforms, streamlining processes, launching new verticals, and hiring top talent across the organization.

Previously, Mike was the CEO of NinthDecimal for eight years where revenue grew from $3M to $75M. He rebranded the company to NinthDecimal, sunsetted legacy business, focused the company on analytics, audience data, and attribution, raised $30M in capital, acquired two companies, managed a Board of nine, and built a world-class team of 130 employees. This led to the merger with InMarket in Fall 2020. He stayed on at InMarket as Chief Business Officer, where he led strategic partnerships, corporate development, and their self-service platform business.

Prior to NinthDecimal, he was an executive at Ingenio, an advertising technology company, where he pioneered Pay Per Call technology. He built and led national advertiser sales, business development, and partnership management. During this time, Mike also co-authored three approved patents for advertising technology. He helped drive the sale to AT&T for $250M in 2008, which started as a partnership that Mike initiated, closed, and managed.

At AT&T, Mike was an SVP at AT&T Interactive, the largest local search, media, and advertising company in North America, where digital revenues grew from $200M to $1B during his 5-year tenure. His roles included leading a 700-person sales team, managing the largest strategic partnerships, overseeing a $120M marketing budget, product management, and corporate development.

Mike received a B.A. in History / Economics from the University of Minnesota and an MBA from the University of San Francisco. He resides in San Francisco, California and is married with three children.