Michael Su
Director, Yellow, Snap Inc.
Michael Su is currently the Director of the Yellow Content Accelerator at Snap Inc. He previously served as Chief Product Officer at MiTu, the Hispanic multi-channel network. At MiTu, Michael headed up Spanish-learning network’s product department and expanded its overall offerings. He also worked on MiTu’s technology platform alongside MiTu Chief Technology Officer and founder of app company Llightt, Alex Mostoufi. Michael previously served as the head of product at Upworthy, and VP of Product at Break Media before that. Michael co-founded Massive Joe Studio1, a studio that creates character and story driven mobile games, in 2011, and Deep Fried Manna, a brand within the Massive Joe Studios family that creates Christian themed apps and games for kids, in 2012. Michael graduated from University of Pennsylvania with a BS in Computer Science.
Content & Articles by Michael Su
The 10 Security Gaps That Plague Startups Before Their A Round
A NOTE ON SEVERITY Not every item on this list carries the same level of risk. Some are the kind of finding that stops a deal. Others are serious but...
Community-Led Growth for Startups: Why Most Communities Fail and How to Build One That Actually Works
In our recent Mucker Growth Series session, I invited Sam Jacobs — founder and CEO of Pavilion — to talk about community-led growth: what it actually means, why most communities...
Pricing Models & Monetization Systems for Startup Success
In our recent Mucker Growth Series webinar session, we invited Jeffrey Tjiok and Jack Benson from Simon-Kucher to break down how startups can build pricing into their DNA from day...
Pitch Decks That Actually Raise Money: An Extreme Makeover Guide
Welcome to another recap from our Growth Series webinars, a series of sessions where we go deep into topics that help drive startup growth. In this session, we invited back...
Stop Hiding Behind Your Screen: In-Person Events Are How You Win in 2026
2026 is shaping up to be the year businesses rediscover the power of shaking hands, clinking glasses, and actually meeting their prospects in person. Don’t take my word for it...
Build Alignment Before You Burn Out
Everything Feels Urgent At early-stage companies, everything feels urgent: shipping product, closing customers, raising money. In that environment, planning can feel like a luxury, or even a liability. In my...