Michael Su

Director, Yellow, Snap Inc.

Michael Su is currently the Director of the Yellow Content Accelerator at Snap Inc. He previously served as Chief Product Officer at MiTu, the Hispanic multi-channel network. At MiTu, Michael headed up Spanish-learning network’s product department and expanded its overall offerings. He also worked on MiTu’s technology platform alongside MiTu Chief Technology Officer and founder of app company Llightt, Alex Mostoufi. Michael previously served as the head of product at Upworthy, and VP of Product at Break Media before that. Michael co-founded Massive Joe Studio1, a studio that creates character and story driven mobile games, in 2011, and Deep Fried Manna, a brand within the Massive Joe Studios family that creates Christian themed apps and games for kids, in 2012. Michael graduated from University of Pennsylvania with a BS in Computer Science.

Articles by Michael Su

Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends

Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....

Practical Uses of AI & Automation for Startup Operations

In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...

2025 New York Tech Week Recap Of Mucker Sessions

Last week during New York Tech Week 2025, we joined more than 1,000 events hosted by founders, investors, and VCs. This post is a full Mucker recap of the three...

How to Build a Customer Support Function for Startups Using AI Tools with Alex Velinov

Delivering high-quality customer support can be one of the most resource-draining parts of a startup. The good news: we’re at a turning point where founders can use AI tools to...

Zero → 100: The Exact Steps We Took to Close Our First 100 Paying Customers

Going from zero customers to 100 in just four months sounds impossible—unless you’re a founder willing to roll up your sleeves and hustle relentlessly. I’m Gaurav Bhattacharya, co-founder of Jeeva.ai,...

Unblocking Startup Growth: Best Practices for Sales Discovery & Qualification with Richard Harris

Startups are in a constant race against time and resources, navigating complex sales environments with lean teams and limited margins for error. In a recent session from the Mucker Growth...