Michael McGuire
President
at XR Pay
Michael McGuire is President of XR Pay, XR’s division dedicated to comprehensive payroll and financial solutions for the advertising and entertainment industries.
Michael brings more than 25 years of leadership experience in enterprise hardware, software and services spanning the financial, technology and entertainment industries.
He was most recently COO of FilmTrack, the industry leader in handling the complex intellectual property management process for the Media and Entertainment Industry, where he led the company to a successful exit.
Previously, Michael was the EVP of Sales and Marketing for FastPay, a leader in B2B fintech for the digital media space, where he was instrumental in growing the portfolio from $500M to over $1.6B in 12 months.
He also held senior positions at organizations including Velocify (acquired by Ellie Mae), Siebel Systems (acquired by Oracle), FileNet (IBM) and Ascendant Technology (Avnet).
Michael has been recognized for his achievements in growing revenue, building strategic partnerships and implementing process optimization to ensure consistency and efficiency.
Articles by Michael McGuire
How Shaun Merritt Vibe-Coded Karrot.ai As A Solo Builder
I recently had the opportunity to chat with Shaun Merritt, cofounder and CTO of Karrot.ai, a LinkedIn ABM tool. Shaun was kind enough to share a comprehensive breakdown of how...
7 Steps to Build a Product That Sells Itself
The Founder’s Mental Health Playbook: What I Learned After Nearly Burning Out
A hard-won guide to staying mentally healthy while building a startup I founded Stitcher, the podcast platform, in 2007 and ran it for seven years until we sold in 2014....
Answer Engine Optimization (AEO) for Early Stage Companies
In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as...
Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends
Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....
Practical Uses of AI & Automation for Startup Operations
In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...