Melina Polly
Marketing & Brand Consultant
at self
I build brands that drive business and shape culture. Over the past two decades, I’ve helped shape some of the most iconic names in tech and consumer — Apple, Airbnb, Adidas, and Headspace — and co-founded a purpose-led DTC startup from the ground up.
I’ve led marketing and creative organizations from startup to scale, teams from 2–350 people, managed global P&Ls, launched integrated campaigns, managed cross-functional teams, and guided companies through high-stakes moments including IPO. I’ve also built in-house agency models for Apple and Airbnb — bridging brand vision with operational execution and global delivery.
Career highlights include:
- Building and leading Apple’s international advertising through the iPhone and App Store era, creating a global agency network and leading all campaigns
- Leading Airbnb’s post-IPO brand transformation and scaling global marketing
- Co-founding Henry Rose, the first EWG and Cradle to Cradle certified fragrance brand (DTC/omnichannel)
- Repositioning Headspace to bring meditation into the cultural mainstream
Operating Expert Rating
Content & Articles by Melina Polly
Most Startup Content Is Invisible: Here’s How to Fix It
In this Mucker Growth Series session, we invited Irina Maltseva, founder of Seen, to share how early-stage B2B SaaS companies get found on Google and inside LLMs. She has spent...
Setting Up A Founder-Led Organic LinkedIn Content Machine With Claude
In this Mucker Growth Series session, we invited Jonathan Martinez, founder and CEO of GrowthPair, to share how founder-led LinkedIn content took his startup from zero to $1M in annual...
Lessons From Building An AI-Native Startup with Octagos
In this Mucker Growth Series session, we invited friends from one of our portfolio companies Haley Chute, CPO & CMO, and Harpreet Marwaha, COO & CFO of Octagos, to share...
How To Craft Your Website Messaging & Positioning as a Startup
In this Mucker Growth Series session, Anthony Pierri, co-founder of FletchPMM, walks through how to craft website messaging and positioning as a startup. FletchPMM is a consultancy that has worked...
2026 New York Tech Week Recap of Mucker Sessions
Mucker Capital went to New York Tech Week to host sessions for founders, operators, and builders thinking through how AI is changing product, growth, and search. Among the sessions were:...
Closing Enterprise Deals in Founder-Led Sales as a Startup
In our recent Mucker Growth Series session, I invited David Mackay, Managing Director at D9Y and one of our operating experts at Mucker, to talk about closing enterprise deals in...