Matt Stodder
Business Strategy and Operations Expert
at Upward Digital LLC
My work lies at the intersection of strategy, operations, and inner alignment. I partner with founders, CEOs, and mission-driven teams to clarify strategy, scale operations, and build cultures that align with purpose and people. Whether you’re navigating growth, rethinking leadership, or facing complexity, I offer grounded, experienced support.
My background spans global tech (Apple, Yahoo), editorial innovation (LA Times), startups, and advisory roles across climate tech, media, and other ventures. I’ve built and led teams, shaped brand and product strategies, supported M&A, and coached leaders through major transitions.
At heart, I believe leadership isn’t just about scaling companies—it’s about scaling wisdom.
Let’s connect if you’re:
- Scaling a startup and need strategic or operational guidance
- Seeking a trusted Chief of Staff or senior advisor
- Looking for executive coaching or team alignment
- Hiring for purpose-driven leadership or organizational design
Articles by Matt Stodder

Building Product Without Knowing Code With Adam New Waterson
In a deep dive into AI-driven product development, Adam New-Waterson, a former CMO turned Chief Product Officer and now solopreneur, shared how non-technical founders can harness the power of AI...

How To Build An Automated Sales Outreach Engine For Startups with ColdIQ
Many B2B startups (and even larger organizations) are unable to be successful with their outbound sales strategy because they take a lazy, “batch-and-blast” approach. In a recent Mucker Growth Series...

Navigating the AI Sales Tools Landscape To Grow Your Startup With Blue Bowen
We had the privilege of hosting, Eugene “Blue” Bowen, Research Principal from G2, one of the leading software marketplaces and review sites that cover a broad range of B2B solutions....

Compensation Benchmarks for Early Stage Startups with Peter Walker
In this Mucker Growth Session, Peter Walker from Carta reviews insights and compensation benchmarks for early stage startups gathered from Carta’s extensive dataset of nearly 50,000 startups. In the evolving...

Legal 101 For Startups with Amanda Busch
In this Mucker Growth Session, Amanda Busch, General Counsel at Mucker, discusses the legal basics founders should consider when building their startup. Link to Slide Content: Mucker Growth Series –...

Buyer Journey Framework – The Secret To B2B Go-To-Market Success with Tony Yang
In this Mucker Growth Session, Tony Yang, Head of Growth at Mucker, walks through using a buyer’s journey framework to improve your customer’s experience and your conversion rates. Common Buyer...