Matt Fiedler

CEO, UNBRKBLE

Matt is a passionate builder of innovative companies, creator of new experiences, and aggregator of talented people and teams.

Matt is the co-founder of record-of-the-month club Vinyl Me, Please (VMP). Since launching VMP in 2013, through the end of 2020, Matt served as the CEO of VMP, successfully taking it from a passion project to a business generating more than $15mm in revenue in 2020, with more than 30k active subscribers in more than 40 countries around the world. Today, VMP is one of the most admired and respected brands within music, and a shining example of a successful membership-based business.

During his tenure as CEO, VMP was named to Fast Company’s Most Innovative Companies list in the Music category, and was twice listed to the Inc. 5000 list (peaking at #342), while Matt himself was awarded Runner up Entrepreneur of the Year award by CO Biz magazine. While he remains Chairman of VMP, Matt’s endless curiosity and drive to push the boundaries of what’s possible has inspired him to share his experience with other companies. Matt recently founded a consultancy, UNBRKBLE, to help companies build enduring relationships with their customers, and also serves as a mentor / advisor to several early and growth stage companies.

Matt is a graduate of Belmont University, where he received his BBA, Cum Laude, in Music Business and Entrepreneurship. He currently lives in Arvada, CO w/ his wife, Ester, and three kids (Kinzie, Audrey and Rhett). He enjoys running, watching (and talking about) professional sports, and reading endlessly.

Content & Articles by Matt Fiedler

Lessons From Building An AI-Native Startup with Octagos Health

In this Mucker Growth Series session, we invited friends from one of our portfolio companies Haley Chute, CPO & CMO, and Harpreet Marwaha, COO & CFO of Octagos Health, to...

How To Craft Your Website Messaging & Positioning as a Startup

In this Mucker Growth Series session, Anthony Pierri, co-founder of FletchPMM, walks through how to craft website messaging and positioning as a startup. FletchPMM is a consultancy that has worked...

2026 New York Tech Week Recap of Mucker Sessions

Mucker Capital went to New York Tech Week to host sessions for founders, operators, and builders thinking through how AI is changing product, growth, and search. Among the sessions were:...

Closing Enterprise Deals in Founder-Led Sales as a Startup

In our recent Mucker Growth Series session, I invited David Mackay, Managing Director at D9Y and one of our operating experts at Mucker, to talk about closing enterprise deals in...

The 10 Security Gaps That Plague Startups Before Their A Round

A NOTE ON SEVERITY Not every item on this list carries the same level of risk. Some are the kind of finding that stops a deal. Others are serious but...

Community-Led Growth for Startups: Why Most Communities Fail and How to Build One That Actually Works

In our recent Mucker Growth Series session, I invited Sam Jacobs — founder and CEO of Pavilion — to talk about community-led growth: what it actually means, why most communities...

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