Matt Fiedler

CEO, UNBRKBLE

Matt is a passionate builder of innovative companies, creator of new experiences, and aggregator of talented people and teams. Matt is the co-founder of record-of-the-month club Vinyl Me, Please (VMP). Since launching VMP in 2013, through the end of 2020, Matt served as the CEO of VMP, successfully taking it from a passion project to a business generating more than $15mm in revenue in 2020, with more than 30k active subscribers in more than 40 countries around the world. Today, VMP is one of the most admired and respected brands within music, and a shining example of a successful membership-based business. During his tenure as CEO, VMP was named to Fast Company’s Most Innovative Companies list in the Music category, and was twice listed to the Inc. 5000 list (peaking at #342), while Matt himself was awarded Runner up Entrepreneur of the Year award by CO Biz magazine. While he remains Chairman of VMP, Matt’s endless curiosity and drive to push the boundaries of what’s possible has inspired him to share his experience with other companies. Matt recently founded a consultancy, UNBRKBLE, to help companies build enduring relationships with their customers, and also serves as a mentor / advisor to several early and growth stage companies. Matt is a graduate of Belmont University, where he received his BBA, Cum Laude, in Music Business and Entrepreneurship. He currently lives in Arvada, CO w/ his wife, Ester, and three kids (Kinzie, Audrey and Rhett). He enjoys running, watching (and talking about) professional sports, and reading endlessly.

Articles by Matt Fiedler

How Shaun Merritt Vibe-Coded Karrot.ai As A Solo Builder

I recently had the opportunity to chat with Shaun Merritt, cofounder and CTO of Karrot.ai, a LinkedIn ABM tool. Shaun was kind enough to share a comprehensive breakdown of how...

7 Steps to Build a Product That Sells Itself

Learn the 7 steps to product-led growth (PLG) to build a product that sells itself. Drive activation, boost conversions, and scale efficiently with Wes Bush from ProductLed....
Balancing self-care and startup pressure as a founder

The Founder’s Mental Health Playbook: What I Learned After Nearly Burning Out

A hard-won guide to staying mentally healthy while building a startup I founded Stitcher, the podcast platform, in 2007 and ran it for seven years until we sold in 2014....

Answer Engine Optimization (AEO) for Early Stage Companies

Answer Engine Optimization (AEO) for Early Stage Companies

In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as...

Startup Guide to AI Visibility Be the Brand ChatGPT Recommends

Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends

Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....

Practical Uses of AI Automation for Startup Operations

Practical Uses of AI & Automation for Startup Operations

In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...

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